Tag Archive | "Diesel"

Diesel: The Facebook Spreadsheet App

Saturday, June 18, 2011


Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, [...]

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Diesel’s Real Life “Likes” via QR Codes

Friday, June 3, 2011


Now this is a really exciting development in terms of bringing Facebook likes into the real world at point of sale. Is this a game changer from Diesel? They have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. [...]

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Diesel Island: Join the Land of the Stupid

Sunday, March 13, 2011


Diesel has launched their latest campaign; Diesel Island: Land of the Stupid, Home of the Brave. An interesting microsite concept to showcase items from their new range, on top of a pretty cool video the site takes you through the island’s history (including a suitably stupid national anthem), island street view that manages to take [...]

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Diesel Facepark: The Analog Version of Facebook

Tuesday, July 27, 2010


Diesel’s “Be Stupid” campaign platform continues to drive ridiculously innovative work. This time they’ve said that Digital is smart. Analog is stupid. And with that, Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical [...]

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Diesel Cam: Connecting Stores With Facebook

Sunday, May 16, 2010


This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, [...]

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DIESEL: Shopable Spring Video Catalogue

Wednesday, March 31, 2010


Diesel has just launched their 2010 Spring / Summer Catalogue and have followed a growing trend of creating an interactive video catalogue that allows you to shop inside that experience. While this is a nice execution, the video itself is pretty funky, and the interactivity very cool, the actual shopping experience is clunky and pretty [...]

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Diesel: Only The Brave Website

Tuesday, May 12, 2009

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Diesel have launched a new Fragrance called “Only The Brave” and the site is an interesting mix of creativity & discovery with performances by some of the worlds leading graphic artists. Created by Hellohikimori (France) its a fantastic site giving a very cool experience. The performance section features these cool 3D rooms with 2D animated graphics on [...]

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