Tag Archive | "DDB"

Audi Mind Race: Brain Powered Slot Cars

Sunday, December 8, 2013

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Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds! The Audi Mind Race is a tech inspired challenge, which features miniature Audi R18 e-tron quattro cars which [...]

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Volkswagen: #Polowers Twitter Campaign

Thursday, April 25, 2013

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Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]

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Volkswagen Golf GTI: The Fastest YouTube Ad

Wednesday, April 24, 2013

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It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)

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McDonald’s: Interactive ‘Pick N’ Play’ Billboard

Thursday, June 2, 2011

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Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard. By using the latest technology [...]

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Skittles “Touch” YouTube Ads

Saturday, April 2, 2011

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Here is a new series of seemingly interactive YouTube Skittles ads, or at least you’ll be thinking that for the very first one! The new campaign of “Touch The Rainbow” ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]

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Subaru: Pure Performance Frame Animation

Sunday, October 31, 2010

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The guys at DDB Canada have just released a pretty cool online only video for the new 2011 Subaru WRX STi. It’s called Pure Performance and the entire video is actually powered by the car driving past printed animation frames that come to life as as the car gets faster over the 1km track… There [...]

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VW Fun Theory: Cyber Grand Prix Case Study

Monday, July 5, 2010

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By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]

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Philips: Parallel Lines

Monday, March 1, 2010

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After the huge success of Carousel project, Philips launched a new campaign called “Parallel Lines”. They teamed up with five film directors (Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim) from Ridley Scott Associates to shoot five cutting edge short films. The main goal is to bring a brand experience for movie [...]

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