Tag Archive | "DDB Stockholm"

VW Fun Theory: Cyber Grand Prix Case Study

Monday, July 5, 2010

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By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]

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Swedish Armed Forces Online Game

Thursday, February 18, 2010

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In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge. Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt [...]

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