Tag Archive | "Daffy’s Digital Campaign"

Daffy’s Interactive Peep Show in NYC

Sunday, October 3, 2010


Daffy’s is a fashion retailer in NYC, just opposite Macy’s in Herald Square. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night. The idea was simple, get [...]

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