Tag Archive | "Customisation"

Your Heineken: Customise A 6-Pack

Sunday, May 30, 2010


I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]

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