Crispin Porter + Bogusky

Domino’s: Pizza Turnaround

Monday, January 11, 2010

Domino’s Pizza launched a cool integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with officials of [...]

Domino’s Pizza: Pizza Turnaround

Monday, January 11, 2010

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Domino’s Pizza launched a brave and clever integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with [...]

Domino’s: The Pizza Turnaround

Sunday, January 10, 2010

2 Comments

Domino’s Pizza launched a brave and clever integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with [...]