Tag Archive | "CPB"

KRAFT Macaroni & Cheese: Make iPad Art

Tuesday, August 7, 2012


Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine. Created [...]

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Scandinavian Airlines: QR Code Video Offers

Monday, January 16, 2012


Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]

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Jell-O: Facial Recognition Sampling Machine

Sunday, December 25, 2011


To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject you, with a [...]

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Domino’s Pizza Hero Advergame for iPad

Tuesday, November 22, 2011


Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

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KRAFT Smile Tagging App: Grin and Share it.

Sunday, July 31, 2011


Here is a slightly different way of aggregating and sharing your favourite links and content from across the interwebs! It’s called Smile Tagging, a Bookmarklet + Facebook app designed to share the smiles that the content you find online generates, and is part of the new ‘You know you love it.’ campaign from KRAFT Macaroni [...]

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Pringles: The Crunch Band Mobile App

Monday, July 4, 2011


Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer. You can get the apps for free here to get [...]

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Burger King: The “Whopper Lust” Challenge

Thursday, June 16, 2011


Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers! All you have to do [...]

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SAS “Up for Grabs” Facebook Campaign

Thursday, April 14, 2011


This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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Old Navy: The Booty Reader App

Wednesday, August 4, 2010

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CP+B have just launched a new campaign for Old Navy called “The Booty Reader”, a cool online app that promises to reveal your denim destiny! It starts with a fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – [...]

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Cannes Interview With Chuck Porter Of CP+B

Tuesday, July 13, 2010


I thought this was quite a good interview with Chuck Porter, founder of Crispin Porter + Bogusky on the agencies success among other things. Now, the interview starts off a little slow but there are some great take outs around how they’ve managed to hire young talent (because they couldn’t afford anything else) and then [...]

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