Tag Archive | "Content Marketing"

IKEA: The Time Travel Experiments

Tuesday, August 26, 2014

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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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SlideShare: The State of Content Marketing 2014

Wednesday, November 20, 2013

19 Comments

Australia typically gets a reputation of being a few years behind the world in terms of digital, it’s completely false in all parts bar our eCommerce offerings… They just suck. So it’s interesting to see how we sit with this new SlideShare presentation on the state of content marketing in Australia.

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