Tag Archive | "Coke"

Coca-Cola: The Personalised Road

Monday, August 12, 2013

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Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. Using geo-fencing, whenever a consumer approached the billboard, their phone [...]

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Diet Coke ‘Slender Vender’ Vending Machine

Wednesday, May 15, 2013

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You guys know I love a good vending machine, and while this one probably isn’t as cool as most of the ones we post here on Digital Buzz, it does get bonus points for being innovative for a standard machine,but also because the idea matches the message so perfectly. I think they may have gone [...]

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Coca-Cola: The Downloadable Concert

Monday, May 21, 2012

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Coca-Cola Columbia recently set out to promote their new online radio station Coke FM. So Coca-Cola took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. To get the band down to ground level, the crowd had to download songs from the band’s latest [...]

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The Coca-Cola Happiness Truck Experiential

Saturday, February 26, 2011

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Do you remember Coca-Cola’s “Happiness Machine” from last year? It managed to rack up over 3 million views on YouTube along with a tonne of brand hype. This time, Coca-Cola in Rio De Janeiro, Brazil, took that concept to the next level, creating the “Coca-Cola Happiness Truck”. The Coca-Cola Happiness Truck was driven all over [...]

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Coca-Cola: ‘Fans First’ Approach in Social Communities

Tuesday, February 16, 2010

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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

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Coca-Cola “Happiness Machine”

Friday, January 22, 2010

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People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

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Coke Zero: Social Facial Profiler

Sunday, December 6, 2009

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Crispin Porter + Bogusky have just launched the new Coke Zero Social Facial Profiler in an engaging campaign to promote Coke Zero’s likeness to the classic version’s taste! It’s a pretty ingenious app and allows you to sync with Facebook Connect to trawl facebook for similar faces to you using a version of a law enforcement type [...]

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