Tag Archive | "Coke Zero Advergame"

Coke Zero: TRON LiveCycle ARG iPhone App

Sunday, November 28, 2010


This is one of the latest campaigns out of CP+B for Coke Zero’s partnership with the new Disney TRON: Legacy movie. It’s an alternate reality game that is played in the real word (locations) through your iPhone. The iPhone app lets you create your own light walls as you move down streets, suburbs and cities with the goal of [...]

Continue reading...