Tag Archive | "Coca Cola"

World’s Largest Projection Mapping Event

Thursday, May 12, 2011

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Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

Tuesday, April 5, 2011

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The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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24h Coca-Cola + Maroon 5 Crowdsourcing Gig

Monday, March 21, 2011

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Well we are just one day away from Coca-Cola’s crowdsourcing campaign featuring Maroon 5. The idea is that Maroon 5 will open up their studio for a 24h live stream event on Facebook with Coca-Cola, working together to with their social communities to concept, write, record and produce a new song in just 24 hours, [...]

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The Coca-Cola Happiness Truck Experiential

Saturday, February 26, 2011

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Do you remember Coca-Cola’s “Happiness Machine” from last year? It managed to rack up over 3 million views on YouTube along with a tonne of brand hype. This time, Coca-Cola in Rio De Janeiro, Brazil, took that concept to the next level, creating the “Coca-Cola Happiness Truck”. The Coca-Cola Happiness Truck was driven all over [...]

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Coke ARG: The Secret Is Out There

Thursday, June 3, 2010

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Coca Cola has launched what looks to be a new ARG based around the secret coke recipe and a guy named Doctor Pemberton (one commenter on YouTube said, it sounds like the guy who invented Dr Pepper, or if he is real, is this the guy that laced the early versions with Cocaine?!). They’ve seeded a [...]

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Coca-Cola: ‘Fans First’ Approach in Social Communities

Tuesday, February 16, 2010

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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

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Coca-Cola “Happiness Machine”

Friday, January 22, 2010

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People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

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Coca-Cola Launches New Social Media Policy

Sunday, January 10, 2010

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This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]

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