Tag Archive | "Coca-Cola Happiness Truck Campaign"

The Coca-Cola Happiness Truck Experiential

Saturday, February 26, 2011

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Do you remember Coca-Cola’s “Happiness Machine” from last year? It managed to rack up over 3 million views on YouTube along with a tonne of brand hype. This time, Coca-Cola in Rio De Janeiro, Brazil, took that concept to the next level, creating the “Coca-Cola Happiness Truck”. The Coca-Cola Happiness Truck was driven all over [...]

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