Tag Archive | "Coca-Cola Happiness Arcade Machine"

Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sunday, May 4, 2014

22 Comments

Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the [...]

Continue reading...