Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]
Continue reading...Wednesday, December 21, 2011
Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a [...]
Continue reading...Saturday, December 10, 2011
The Xmas Card war is heating up again in 2011, we’ve already posted some really innovative pieces, and this one called “Deck The Screens” from Deeplocal is every bit as good, and I can see it creating mass agency Christmas light strings here in Sydney, and around the world. Basically, the app lets you string [...]
Continue reading...Friday, December 9, 2011
This is a nice idea from Swedish Post (Posten). They have taken inspiration from traditional Christmas card designs by Jenny Nystrom and created Christmas Cards on Wheels (xmasonwheels.com), a site that showcases live Christmas scenes that replicate the card designs. Visitors to the site can control the camera on wheels and take pictures of the [...]
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Thursday, December 22, 2011
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