Tag Archive | "Chinese New Year Campaigns"

Lipton Milk Tea: Chinese Viral Case Study

Monday, April 26, 2010


This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

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