Tag Archive | "Charity"

Kraft: Golden Voice of Love Campaign

Tuesday, February 14, 2012

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Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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Kraft: Golden Voice of Love Campaign

Monday, February 13, 2012

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Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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Twitter Charity Swear Jar

Friday, September 30, 2011

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Here’s a fun idea for a Friday and it helps raise money for charity so leaves you feeling good! We all know how a swear jar works, well here’s the online equivalent. Charity Swearbox is a donation-based site that provides Twitter users with a way to rectify their bad language online. You can login with [...]

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The Great Banner Sale: GRAACC

Sunday, May 29, 2011

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This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order to continue [...]

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UN Voices Campaign – Case Study

Friday, April 3, 2009

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I met with The Hyperfactory the other day, and they talked me through the technology behind the UN Voices Campaign for the United Nations. In Australia, where the UN doesn’t really have too much an impact, it seemed critical that their big push to get Australian’s thinking about social issues made some noise, and make [...]

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Earth Hour 2009 Video Gone Viral

Sunday, March 15, 2009

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The 2009 Earth Hour Video has gone viral which is a fantastic thing, currently sitting at about No.7 over at Viral Video Charts with a modest 250,000 views over the last 2 weeks. If you didn’t already know, Leo Burnett Sydney in partnership with WWF Australia created the whole Earth Hour concept which has rapidly spread [...]

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