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><channel><title>Digital Buzz Blog&#187; Case Study</title> <atom:link href="http://www.digitalbuzzblog.com/tag/case-study/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Fri, 10 Feb 2012 12:55:30 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>VW Fun Theory: Cyber Grand Prix Case Study</title><link>http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/#comments</comments> <pubDate>Sun, 04 Jul 2010 14:55:47 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Cannes Case Studies]]></category> <category><![CDATA[Cannes Lions]]></category> <category><![CDATA[Cannes Lions Case Studies]]></category> <category><![CDATA[Cannes Lions Case Study]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Cyber Grand Prix Case Study]]></category> <category><![CDATA[DDB]]></category> <category><![CDATA[DDB Stockholm]]></category> <category><![CDATA[Digital Case Study]]></category> <category><![CDATA[The Fun Theory Case Study]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4396</guid> <description><![CDATA[By now you would have heard that Volkswagen&#8217;s &#8220;The Fun Theory&#8221; won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike&#8217;s &#8220;Chalk Bot&#8221; who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/' rel='bookmark' title='Cannes Cyber Lions: The Winning Case Studies'>Cannes Cyber Lions: The Winning Case Studies</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/cannes-cyber-favourite-nike-chalkbot/' rel='bookmark' title='Cannes Cyber Favourite: Nike Chalkbot'>Cannes Cyber Favourite: Nike Chalkbot</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>BBDO Argentina: Immortal Revenge Campaign</title><link>http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/</link> <comments>http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/#comments</comments> <pubDate>Thu, 01 Apr 2010 15:00:54 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Argentina]]></category> <category><![CDATA[BBDO]]></category> <category><![CDATA[BBDO Argentina]]></category> <category><![CDATA[Campaign Case Study]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Imortan Revenge Campaign]]></category> <category><![CDATA[Valentine Day Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3640</guid> <description><![CDATA[The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It&#8217;s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/' rel='bookmark' title='BBDO Argentina Changes Pepsi to Pecsi'>BBDO Argentina Changes Pepsi to Pecsi</a></li><li><a
href='http://www.digitalbuzzblog.com/live-from-inside-the-nike-human-race-10k/' rel='bookmark' title='Live From Inside The Nike Human Race 10k!'>Live From Inside The Nike Human Race 10k!</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-air-show-digital-installation-argentina/' rel='bookmark' title='Nike Air Show: Digital Installation'>Nike Air Show: Digital Installation</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Tnuva&#8217;s Chocolate Dessert Digital Campaign</title><link>http://www.digitalbuzzblog.com/tnuvas-chocolate-dessert-digital-campaign/</link> <comments>http://www.digitalbuzzblog.com/tnuvas-chocolate-dessert-digital-campaign/#comments</comments> <pubDate>Sun, 17 Jan 2010 12:16:49 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Chocolate Dessert]]></category> <category><![CDATA[Flash Banners]]></category> <category><![CDATA[McCann Erickson Israel]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2988</guid> <description><![CDATA[If you&#8217;ve ever had a small media budget for a digital product launch, you&#8217;ll know that it just won&#8217;t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/' rel='bookmark' title='Lacta Chocolate: Facebook Campaign Case Study'>Lacta Chocolate: Facebook Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/deus-digital-campaign-case-study-israel/' rel='bookmark' title='DEUS: Digital Campaign Case-Study Israel'>DEUS: Digital Campaign Case-Study Israel</a></li><li><a
href='http://www.digitalbuzzblog.com/dymocks-tweet-a-review-campaign/' rel='bookmark' title='Dymocks: Tweet A Review Campaign'>Dymocks: Tweet A Review Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/tnuvas-chocolate-dessert-digital-campaign/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>BBDO Argentina Changes Pepsi to Pecsi</title><link>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/</link> <comments>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/#comments</comments> <pubDate>Wed, 09 Dec 2009 11:59:40 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[BBDO Argentina]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Pecsi]]></category> <category><![CDATA[Pepsi]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2764</guid> <description><![CDATA[This is a pretty cool case study that you won&#8217;t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage&#8230; the lot. And the result? Pecsi took off and people started asking for [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/' rel='bookmark' title='BBDO Argentina: Immortal Revenge Campaign'>BBDO Argentina: Immortal Revenge Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-10k-who-follows-who/' rel='bookmark' title='Nike 10k: Who Follows Who?'>Nike 10k: Who Follows Who?</a></li><li><a
href='http://www.digitalbuzzblog.com/dear-mr-president-website-by-pepsi/' rel='bookmark' title='Dear Mr President Website By Pepsi'>Dear Mr President Website By Pepsi</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Best Job In The World Campaign Case Study</title><link>http://www.digitalbuzzblog.com/best-job-in-the-world-case-study/</link> <comments>http://www.digitalbuzzblog.com/best-job-in-the-world-case-study/#comments</comments> <pubDate>Fri, 26 Jun 2009 08:41:17 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Australia]]></category> <category><![CDATA[Best Job In The World]]></category> <category><![CDATA[Cannes]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[CUMMINSNITRO]]></category> <category><![CDATA[Grand Prix]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1458</guid> <description><![CDATA[This is one of my favorites, the &#8221;Best Job In The World&#8221; campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here. Related Digital Buzz Posts:Old Spice Social Campaign Case Study Video [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/the-dark-knight-viral-why-so-serious-case-study/' rel='bookmark' title='The Dark Knight Viral: Why So Serious? Case Study'>The Dark Knight Viral: Why So Serious? Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/jesus-kit-kat-viral-campaign-case-study-video/' rel='bookmark' title='Case Study: The Jesus KIT KAT Viral Campaign'>Case Study: The Jesus KIT KAT Viral Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/best-job-in-the-world-case-study/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>The Dark Knight Viral: Why So Serious? Case Study</title><link>http://www.digitalbuzzblog.com/the-dark-knight-viral-why-so-serious-case-study/</link> <comments>http://www.digitalbuzzblog.com/the-dark-knight-viral-why-so-serious-case-study/#comments</comments> <pubDate>Thu, 25 Jun 2009 14:19:43 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[The Dark Knight Viral]]></category> <category><![CDATA[The Dark Knight Viral Game Case Study]]></category> <category><![CDATA[Why So Serious Case Study]]></category> <category><![CDATA[Why So Serious?]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1450</guid> <description><![CDATA[This is The Dark Knight Viral &#8220;Why So Serious?&#8221; Case Study. The &#8220;Why So Serious?&#8221; campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! It was created by 42 Entertainment. Related Digital Buzz Posts:Case Study: The Jesus KIT KAT Viral [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/jesus-kit-kat-viral-campaign-case-study-video/' rel='bookmark' title='Case Study: The Jesus KIT KAT Viral Campaign'>Case Study: The Jesus KIT KAT Viral Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/' rel='bookmark' title='Lipton Milk Tea: Chinese Viral Case Study'>Lipton Milk Tea: Chinese Viral Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-dark-knight-viral-why-so-serious-case-study/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> </channel> </rss>
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