Tag Archive | "Case Study"

Burger King “McWhopper” Case Study Video

Sunday, July 17, 2016


So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in [...]

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VW Fun Theory: Cyber Grand Prix Case Study

Monday, July 5, 2010


By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]

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BBDO Argentina: Immortal Revenge Campaign

Friday, April 2, 2010


The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]

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Tnuva’s Chocolate Dessert Digital Campaign

Sunday, January 17, 2010


If you’ve ever had a small media budget for a digital product launch, you’ll know that it just won’t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to [...]

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BBDO Argentina Changes Pepsi to Pecsi

Wednesday, December 9, 2009


This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Best Job In The World Campaign Case Study

Friday, June 26, 2009


This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.

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The Dark Knight Viral: Why So Serious? Case Study

Friday, June 26, 2009


This is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! It was created by 42 Entertainment.

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