Tag Archive | "Case Studies"

Pink Ponies: The World’s Best Case Study Video

Tuesday, September 20, 2011

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Another case study? Well, kinda… But this one is different, it’s a great, wait… perfect satirical take on how the creative world sells itself, and how it can literally sell anything, to anyone! I remember watching this and laughing out loud back in January when the video had about 500 views… 250,000 views later and [...]

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Prigat: Real Time Social Smile Stations Billboard

Tuesday, September 13, 2011

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The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

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Cannes Cyber Lions: The Winning Case Studies

Wednesday, July 6, 2011

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Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you’ll all have a great reference point to come back to if you need to find a case study to [...]

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The IKEA 365 Campaign Case Study

Thursday, April 14, 2011

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It’s not directly digital, but cool none the less… Here is the IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys at Lemz created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough [...]

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Leo Burnett’s “David On Demand” Case Study

Sunday, December 19, 2010

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Remember Leo Burnett’s “David On Demand” social¬†experiment¬†at Cannes this year? Well, here is the case study video that captures exactly what happened with David On Demand at the 2010 Cannes Lions Advertising Festival. For those who didn’t see it, “David On Demand” was created as a social experiment to promote Leo Burnett’s Wildfire conference at [...]

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