Tag Archive | "Cannes Lions Case Study"

VW Fun Theory: Cyber Grand Prix Case Study

Monday, July 5, 2010

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By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]

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Twentythree Vs. Alex Bogusky Case Study

Monday, June 14, 2010

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This is the very first Cannes entry for TwentyThree, a little hot shop over in Israel that was made famous by hijacking Alex Bogusky’ Facebook page and posting a ransom video requiring him to buy 1% of their agency! And on the back of some pretty serious free publicity the world over, they’ve entered this case study into Cannes [...]

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