Tag Archive | "Canada"

Halo 3 ODST: Toronto Launch ARG Experience

Sunday, December 6, 2009


MacLaren McCann (Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication. If you could crack the clues, [...]

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Mercedes-Benz: B-Class Microsite

Saturday, July 11, 2009


Mercedes-Benz Canada have just launched a new microsite for their B-Class. It’s an interesting concept and is pretty enjoyable to use no matter who you are. You take a new B-Class for a test drive after answering 3 quick questions that helps to customise your test drive to suit your needs, depending on where you [...]

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Xperiment: Drug Awareness Campaign

Tuesday, July 7, 2009


Meet Earl, the new drug testing eye for Canada’s Substance Abuse Center. In their latest online campaign, they use a 3D eye character named Earl to by intoxicated by various drugs to show off the effects that take hold of your body. Aimed at teens, it’s a great looking website with a quirky voice over [...]

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