Tag Archive | "campaign"

Domino’s Pizza: Pizza Turnaround

Monday, January 11, 2010

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Domino’s Pizza launched a brave and clever integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with [...]

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Chocomel Hot: Snow Fight

Saturday, December 19, 2009

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Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even [...]

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LG GD900: What?s Needed Now Virals?

Friday, June 12, 2009

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Imagine a phone that can do everything! It’s more or less the motto of LG’s new viral campaign ”What’s Needed Now?” which promotes the LG GD900 mobile phones. The videos show the phone doing incredible things like, serve as a food processor, guess types of wine or even lights a cigarette. The campaign videos created [...]

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Cadbury Creme Egg Twisted: Goo On The Loose

Monday, June 1, 2009

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CMW London launched a new campaign called ”Goo On The Loose” to promote Cadbury’s Creme Egg Twisted. The campaign started by some direct mail sent to fans of the brand, bloggers and journalists, including a box theoretically to contain 3 bars of Creme Egg Twisted, but one seems to have escaped and missing. The campaign [...]

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Homeless & Young Lions In Cannes

Tuesday, May 26, 2009

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To show business and marketing professionals they can improve their businesses with good ideas, two brazilians – Bob Ferraz and Marcelo Melo, working for Fisher (in Portugal) – created a gorgeous campaign for an unusual client, Mr. Felix. Result: silver in the Cannes Young Lions and a huge ROI for Mr Felix. Watch it and [...]

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Axe: The Fixer Show

Thursday, March 12, 2009

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Axe launched a new campaign website called ”The Fixer Show”. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) [...]

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Barnardo’s Troubled Youth Campaign

Saturday, February 21, 2009

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The new Barnardo’s Troubled Youth Campaign was launched by BBH London, I like especially the online banner ads; they are very powerful. We see violence and anger themed stuff everyday on Youtube, Dailymotion etc and we become numb to it. But in this campaign the scenes have blended really well with the idea and are [...]

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Volkswagen Hands on Challenge

Wednesday, January 28, 2009

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In November, APT launched a Qualification site with their new campaign for Volkswagen – Hands on Challange. The concept is simple: who keeps their hand on the car longest, wins a brand-new Volkswagen Golf Trend. They had to have a knock out round before christmas and now the final is here. 12 players left from the 175 players [...]

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Compare The Meerkats Digital Campaign

Friday, January 9, 2009

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I love this campaign. It’s bold, it’s quirky and best of all, it’s usually the type of campaign that a client never buys (this time they did), particurally when its website and URL’s can easily be confused or misheard. The Compare The Meerkats Campaign is basically a play on Compare the Market (car insurance) that [...]

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