Tag Archive | "Burger King"

Burger King “McWhopper” Case Study Video

Sunday, July 17, 2016

23 Comments

So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in [...]

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Burger King: Facebook Messenger Bot Demo

Sunday, May 8, 2016

32 Comments

Here is a quick demo of the upcoming Burger King Facebook Messenger Bot, which in all it’s glory will allow you to order on the fly without ever having to talk to a human. Just hit the bot up, tell it what you want, and it will guide you through an instant ordering process, before [...]

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Burger King: The “Whopper Lust” Challenge

Thursday, June 16, 2011

10 Comments

Ahh yes, another Burger King challenge… Love them. This time it’s in the form of a seemingly endless interactive TV ad, actually, its an entire dedicated TV channel on Direct TV, channel 111, and will be airing until the end of this week, giving away an unlimited number of Whoppers! All you have to do [...]

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Burger King: King Of The Road

Monday, November 15, 2010

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CP+B have teamed up two of their clients in Microsoft and Burger King to create a campaign called King Of The Road, where they’ve sent the king on a 28 day (content creation) mission to deliver almost 3,000 Microsoft Kinect packs through everything from scavenger hunts in NYC to straight up giveaways to people who [...]

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Burger King: Media Buying Gets Smarter

Monday, April 5, 2010

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Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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Burger King: Whopper Face Custom Burgers

Tuesday, March 16, 2010

13 Comments

This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how [...]

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Burger King: King Tasty

Friday, February 12, 2010

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Burger King launched a new campaign for its special burger: 3-Cheese Angus. On the tv spot two guys fall into a discussion about the burger, they use “King+….” combination in every sentence and it turns into a quite funny dialog . The campaign also follows, playing with “King+….” combination through the website and Facebook. The [...]

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Burger King’s New BK.com Portal

Wednesday, July 22, 2009

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Burger King has just launched the new BK.com portal that houses the very best of their viral and advertising content, plus you can interact with their menu in a whole range of interesting ways. It’s now a really cool place to waste some time for anyone that loves their campaigns or the menu! Possibly the [...]

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Whopper Sacrifice Shut Down! Results Are In!

Monday, January 19, 2009

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As you’d have heard by now, the famous (and very short lived) whopper sacrifice campaign on face book has been stopped. But not actually by face book, according to Inside Facebookonly a small feature of the campaign (albeit the most important one!) was forced to be disabled, meaning that the infamous public sacrifices would now [...]

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Whopper Sacrifice Campaign On Facebook

Thursday, January 8, 2009

3 Comments

Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]

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