Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]
Continue reading...Tuesday, March 16, 2010
This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how [...]
Continue reading...Friday, February 12, 2010
Burger King launched a new campaign for its special burger: 3-Cheese Angus. On the tv spot two guys fall into a discussion about the burger, they use “King+….” combination in every sentence and it turns into a quite funny dialog . The campaign also follows, playing with “King+….” combination through the website and Facebook. The [...]
Continue reading...Wednesday, July 22, 2009
Burger King has just launched the new BK.com portal that houses the very best of their viral and advertising content, plus you can interact with their menu in a whole range of interesting ways. It’s now a really cool place to waste some time for anyone that loves their campaigns or the menu! Possibly the [...]
Continue reading...Monday, January 19, 2009
As you’d have heard by now, the famous (and very short lived) whopper sacrifice campaign on face book has been stopped. But not actually by face book, according to Inside Facebookonly a small feature of the campaign (albeit the most important one!) was forced to be disabled, meaning that the infamous public sacrifices would now [...]
Continue reading...Thursday, January 8, 2009
Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]
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Monday, April 5, 2010
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