Tag Archive | "Burger King Media Buying"

Burger King: Media Buying Gets Smarter

Monday, April 5, 2010

3 Comments

Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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