Tag Archive | "British Airways Digital Billboards"

British Airways: Plane Detecting Billboards

Thursday, November 21, 2013

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In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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