Tag Archive | "Brazil"

Gol Airlines: Valentine’s Flight Seat Challenge

Sunday, March 4, 2012

12 Comments

Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]

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Olla Condoms: Unexpected Babies Social Play

Tuesday, November 29, 2011

4 Comments

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

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Volkswagen Fox: Twitter Zoom Campaign

Wednesday, March 2, 2011

19 Comments

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]

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Email Marketing: The World’s Largest EDM!

Monday, March 29, 2010

20 Comments

I get sent a lot of great digital work every day, all of which I get to quickly scan before reviewing in more detail later each night. For some reason I rarely get sent great email marketing campaigns to showcase, but this EDM (created by Pmweb) to promote the leading waterpark in Brazil has to be one [...]

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Noisy Interactive Posters For Saxso Funny Brazil

Monday, January 26, 2009

1 Comment

Very cool branding campaign for a Sound Engineering company in Brazil – Saxso Funny, where they’ve created a number of interactive posters as part of a new branding campaign around the thoughts of: Every Image Has A Sound. Love the concept, looks to be a great execution, well done DM9 DDB.

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