Tag Archive | "Branded iPhone Apps"

KLM: The Passport Movie App

Thursday, December 15, 2011

3 Comments

KLM have really be stepping up their digital over the last year or so, and here is the next addition, the KLM Passport App, a really good branded app that turns people’s journeys into inspiring movies that can be shared with friends and family. Users can choose a theme, select their favourite photos and videos, [...]

Continue reading...

Swedish Post: Sweden’s Safest Hands Challenge

Monday, October 3, 2011

2 Comments

Here is the latest campaign from the Swedish Post, who I must say, produce some very cool work for a post office! The campaign is called “Sweden’s Safest Hands” an augmented reality style challenge that is played out with your iPhone across the many streets of Sweden. The challenge is for people to virtually deliver [...]

Continue reading...

Toyota Japan: ToyToyota Backseat Driver App

Sunday, July 17, 2011

2 Comments

If you can see past the cheesy demo video, you’ll find the first project out of Toyota’s new brand, ToyToyota, which has been created to develop innovative projects that showcase the toy inside Toyota while delivering fun and happiness to both kids and parents. It’s called the “Backseat Driver” an iPhone app that allows kids [...]

Continue reading...

IKEA “Cheers” Social Celebration iPhone App

Monday, December 27, 2010

3 Comments

You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]

Continue reading...

Volkswagen: Think Blue iPhone App Challenge

Thursday, March 11, 2010

0 Comments

Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

Continue reading...

The Volkswagen GTI iPhone App Story

Wednesday, February 17, 2010

1 Comment

Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

Continue reading...

IKEA iPhone App: The 2010 Catalogue

Sunday, December 13, 2009

5 Comments

IKEA have just launched an iPhone app for their 2010 Catalogue, so I thought we’d take a look and see it if lives up to the usual IKEA hype! The IKEA iPhone app is big, with over 375 pages and comes in at a decently large 35mb download, courtesy of the tonnes of large images on show. [...]

Continue reading...

Augmented Reality: Stella Artois Le Bar Guide

Wednesday, December 2, 2009

7 Comments

Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

Continue reading...

iPhone App & Viral For Insurance Campaign

Tuesday, November 17, 2009

0 Comments

Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

Continue reading...

Volkswagen Launch New GTI With iPhone App

Friday, October 23, 2009

5 Comments

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

Continue reading...

The PUMA Index: iPhone App

Monday, September 14, 2009

2 Comments

Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to [...]

Continue reading...

Pizza Hut iPhone App: Best Commercial App?

Wednesday, July 22, 2009

18 Comments

Ok, so I’m going to go out on a limb here… But this might be the BEST commercial iPhone App I’ve seen to date. It’s got a beautifully designed interface and just about every feature you would have expected, then some more! The new Pizza Hut iPhone App lets you create the perfect pizza from [...]

Continue reading...

Dunkin’ Donuts Online Ordering & iPhone App

Tuesday, June 23, 2009

8 Comments

Dunkin Donuts won’t die wondering how the web can help increase their business, they are in the top 40 twitter brands with some great tweeting, syncing offline & online campaigns in their latest facebook campaign and have now just launched “Dunkin Run” which is a new quick order website & iPhone app combination. Dunkin’ Run is a [...]

Continue reading...

Gillette uArt iPhone App

Saturday, May 23, 2009

0 Comments

Gillette have just launched an iPhone app called “uArt“. Its a pretty good attempt at a branded iPhone app, where you get to load in a photo of yourself, apply various types of facial hair and then use the Gillette ”fusion” razor (your finger) complete with vibration to shave yourself a masterpiece! Catchy little concept, but to go [...]

Continue reading...

Cobra Beer iBanter iPhone App

Friday, May 1, 2009

0 Comments

The Cobra Beer iBanter iPhone App is a great example of how brands should be utilising iPhone Apps as a free media channel, not my cup of tea but I can see this app going crazy after a few beers! Nice work Cobra Beer a cool branded add developed by Poke.

Continue reading...