Tag Archive | "Branded Content"

GUVERA Launches Free Digital Music Platform

Wednesday, April 28, 2010

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My very good friends from Guvera (an Aussie startup) have just launched their free digital content platform that covers music, video, movies and eventually games! Guvera works with advertisers creating branded channels and offering free downloads in return for channel interaction or essentially brand engagement. They’ve got 10′s of thousands of people registered for free [...]

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MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Volkswagen: Think Blue iPhone App Challenge

Thursday, March 11, 2010

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Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

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Skype: Live Phone Box Experiment

Monday, December 7, 2009

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Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]

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Sony: Fantasy Festival Competition

Sunday, November 29, 2009

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Last week Sony released their own version of cult online competition “Fantasy Football” so if you can’t pick football players but love music, then you will love Sony’s Fantasy Festival Competition! It’s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as [...]

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MySkyStatus: Social Updates In The Air

Saturday, October 10, 2009

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Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]

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The PUMA Index: iPhone App

Monday, September 14, 2009

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Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to [...]

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Coke Zero: Impossible Made Possible

Thursday, June 11, 2009

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Coke Zero and North Kingdom have launched their latest campaign site called “Impossible Made Possible” where another very slick website greets you with a mix of full video and interactive 3D environments. The campaign follows the previous coke zero game theme, which has to be one of the best branded content campaigns seen yet. This time, you’re [...]

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The GTI Project Advergame

Tuesday, May 26, 2009

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It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]

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Cobra Beer iBanter iPhone App

Friday, May 1, 2009

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The Cobra Beer iBanter iPhone App is a great example of how brands should be utilising iPhone Apps as a free media channel, not my cup of tea but I can see this app going crazy after a few beers! Nice work Cobra Beer a cool branded add developed by Poke.

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Killzone 2: Browser Tool Bar Web Game!

Friday, March 6, 2009

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This is a very cool campaign for the new Killzone 2 on PlayStation. Created by Agency Republic in London, the game is actually based around a tool bar (eg. google tool bar) that you download and install, then, as your browsing sites your killzone 2 tool bar game can randomly activate, saying “your under attack” from which you have [...]

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Whopper Virgins Ad Campaign

Friday, December 12, 2008

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So it’s here. The new Whopper Virgins Ad Campaign that launched to much debate, with a crazy view to take the ”taste testing” concept to a whole new level in the signature Whopper VS Big Mac battle! The new Whopper Virgins Campaign was created by hot branded content agency Crispin, Porter and Bogusky with a mission to take “taste testing” [...]

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