Tag Archive | "Branded Content"

Red Bull Kluge: Ultimate Athlete Dominos

Tuesday, November 13, 2012

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This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]

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L’Oreal: The Next Level XBOX 360 App

Tuesday, October 9, 2012

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L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program… [...]

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The Popinator: Voice Activated Popcorn Machine

Tuesday, September 25, 2012

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Imagine if you could have hot popcorn perfectly shot into catching distance at the sound of your voice… That might be a weird thought, but hey, lets give it a crack! Introducing the ‘Popinator’ a fully automated, voice activated, popcorn throwing machine that is able to pinpoint where in the room the voice originated from, [...]

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Call of Duty: Quadrocopter Machine Gun Video

Monday, April 30, 2012

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Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]

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Domino’s Pizza Hero Advergame for iPad

Tuesday, November 22, 2011

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Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

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Light Painting: The Volkswagen Art Heist

Thursday, October 13, 2011

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Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]

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Red Bull Films: Parkour in Mardin, Turkey

Sunday, August 28, 2011

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Here is a little eye-candy for Monday, with the latest Parkour short film from Red Bull! Now I must admit, I really don’t understand Parkour, actually I just don’t understand the crazy people who can actually pull this off, needless to say I do wish I could jump walls in a single bound. Crazy or [...]

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GagaVille: Lady Gaga’s FarmVille Campaign

Sunday, May 22, 2011

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We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]

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Nutricia: Dual-Screen Pregnancy iPhone App

Monday, May 9, 2011

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This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy. The [...]

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Subaru: Choose Your Own Angle

Thursday, January 13, 2011

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Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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Intel: “The Chase” Desktop Adventure Film

Friday, January 7, 2011

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The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]

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IKEA “Cheers” Social Celebration iPhone App

Monday, December 27, 2010

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You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]

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Adidas Match Tracker Visualisation App

Thursday, June 24, 2010

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This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]

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BMW 3D Projection Mapping Singapore

Thursday, June 3, 2010

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At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]

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Olympus Stop Motion: The PEN Giant

Tuesday, May 18, 2010

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If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]

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