industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Branded Content"
Subaru: Choose Your Own Angle
Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]
Continue reading...Intel: “The Chase” Desktop Adventure Film
Friday, January 7, 2011
The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]
Continue reading...IKEA “Cheers” Social Celebration iPhone App
Monday, December 27, 2010
You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]
Continue reading...Adidas Match Tracker Visualisation App
Thursday, June 24, 2010
This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]
Continue reading...BMW 3D Projection Mapping Singapore
Thursday, June 3, 2010
At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]
Continue reading...Olympus Stop Motion: The PEN Giant
Tuesday, May 18, 2010
If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]
Continue reading...GUVERA Launches Free Digital Music Platform
Wednesday, April 28, 2010
My very good friends from Guvera (an Aussie startup) have just launched their free digital content platform that covers music, video, movies and eventually games! Guvera works with advertisers creating branded channels and offering free downloads in return for channel interaction or essentially brand engagement. They’ve got 10′s of thousands of people registered for free [...]
Continue reading...MICMACS: Hopscotch Films Facebook Campaign
Wednesday, April 21, 2010
This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]
Continue reading...Volkswagen: Think Blue iPhone App Challenge
Thursday, March 11, 2010
Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]
Continue reading...Skype: Live Phone Box Experiment
Monday, December 7, 2009
Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]
Continue reading...Sony: Fantasy Festival Competition
Sunday, November 29, 2009
Last week Sony released their own version of cult online competition “Fantasy Football” so if you can’t pick football players but love music, then you will love Sony’s Fantasy Festival Competition! It’s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as [...]
Continue reading...MySkyStatus: Social Updates In The Air
Saturday, October 10, 2009
Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]
Continue reading...The PUMA Index: iPhone App
Monday, September 14, 2009
Someone had to take advantage of it. Perhaps this was just a little too late to get the biggest buzz? But PUMA have released an iPhone App that adds a little fun to the current economic times. So if things don’t go that great on the markets, this iPhone App will come in handy to [...]
Continue reading...Coke Zero: Impossible Made Possible
Thursday, June 11, 2009
Coke Zero and North Kingdom have launched their latest campaign site called “Impossible Made Possible” where another very slick website greets you with a mix of full video and interactive 3D environments. The campaign follows the previous coke zero game theme, which has to be one of the best branded content campaigns seen yet. This time, you’re [...]
Continue reading...The GTI Project Advergame
Tuesday, May 26, 2009
It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]
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Thursday, January 13, 2011
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