Tag Archive | "Branded Content"

PUMA: The Dance Dictionary

Tuesday, May 14, 2013

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This is awesome. PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the [...]

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OK GO Presents ‘Say The Same Thing’ App

Monday, May 13, 2013

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The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]

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OREO: The Separator Machine

Tuesday, March 5, 2013

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You know you’ve thought about it before, wondering how to separate the cookies from the cream, maybe because you like it separated, maybe because you don’t like the cream, who knows, we’ve all done it, just not like this…! In a very cool video (viral? how many views do you need for something to be [...]

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Delta: The Fly Delta iPad App Experience

Monday, January 14, 2013

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Delta Airlines has launched an entirely new iPad experience this week called ‘Fly Delta’ and it delivers a little more than you’d typically expect. With everything from the latest deals, a completely socially connected experience, intelligent recommendations, localised entertainment, flight check-ins, boarding passes and a pretty cool ‘Glass Bottomed Jet’ feature that shows your exact [...]

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Nike+ Presents: NikeFuel Missions Game

Wednesday, December 26, 2012

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Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement via the NikeFuel Missions video game, and it’s all powered through Nike’s new Fuel metric to make it competitive from person to person as you try to top the [...]

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Google Ingress: A Global Alternate Reality Game

Sunday, November 18, 2012

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I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]

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Red Bull Kluge: Ultimate Athlete Dominos

Tuesday, November 13, 2012

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This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]

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L’Oreal: The Next Level XBOX 360 App

Tuesday, October 9, 2012

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L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program… [...]

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The Popinator: Voice Activated Popcorn Machine

Tuesday, September 25, 2012

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Imagine if you could have hot popcorn perfectly shot into catching distance at the sound of your voice… That might be a weird thought, but hey, lets give it a crack! Introducing the ‘Popinator’ a fully automated, voice activated, popcorn throwing machine that is able to pinpoint where in the room the voice originated from, [...]

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Call of Duty: Quadrocopter Machine Gun Video

Monday, April 30, 2012

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Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]

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Domino’s Pizza Hero Advergame for iPad

Tuesday, November 22, 2011

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Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

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Light Painting: The Volkswagen Art Heist

Thursday, October 13, 2011

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Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]

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Red Bull Films: Parkour in Mardin, Turkey

Sunday, August 28, 2011

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Here is a little eye-candy for Monday, with the latest Parkour short film from Red Bull! Now I must admit, I really don’t understand Parkour, actually I just don’t understand the crazy people who can actually pull this off, needless to say I do wish I could jump walls in a single bound. Crazy or [...]

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GagaVille: Lady Gaga’s FarmVille Campaign

Sunday, May 22, 2011

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We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]

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Nutricia: Dual-Screen Pregnancy iPhone App

Monday, May 9, 2011

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This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy. The [...]

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