Tag Archive | "Branded Content"

BMW Films: The Escape Trailer

Sunday, October 9, 2016

25 Comments

Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks. The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a [...]

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Ken Block Presents: GYMKHANA NINE (video)

Sunday, September 18, 2016

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Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at [...]

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Old Spice “YouLand” 8-Bit Facebook Video Game

Sunday, July 3, 2016

26 Comments

8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah [...]

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Volkswagen: The Trailer Assist Stunt Video

Wednesday, January 20, 2016

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This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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NIVEA Presents The Second Skin Project

Monday, January 11, 2016

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This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, [...]

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North Face: The NightRay Fest Light Installation

Tuesday, January 5, 2016

33 Comments

Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite. A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it [...]

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Verizon: The Minecraft Smart Phone Project

Monday, December 14, 2015

27 Comments

Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration! The Minecraft Smart Phone can essentially connect to [...]

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Change Coins: A Virtual Currency For Good

Tuesday, December 8, 2015

29 Comments

Everyone wants BitCoins, and with so much wider talk about virtual currency and its future, it’s exciting to see a new angle on that, it’s called “Change Coins” a Virtual Currency For Good. The Aussie Startup, MakeSomeChange.com lets people earn, buy and obtain “Change Coins” that they can then donate to worthy causes, typically Charities [...]

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McDonald’s Presents “LOADED” A Social Film

Friday, December 4, 2015

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So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here. With new episodes being shot every few days, fans will direct [...]

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Volvo Trucks: Look Who’s Driving Stunt Video

Thursday, December 3, 2015

25 Comments

Volvo Tucks are back at it with their Live Test stunt video series, and this time it’s their toughest test yet, when they hand over a brand new truck (rigged up with GoPro’s of course) to 4-year-old Sophie… Oh yeah, and she’s driving it completely remote controlled. And as you can imagine, she crashes it [...]

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100 Years – The Movie You Will Never See

Sunday, November 22, 2015

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LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time. The finished film has been placed in [...]

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NVIDIA: The 10,000 Foot Living Room Skydive

Thursday, November 19, 2015

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NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world… Well, Red Bull skydiver Jeff Provenzano gets strapped into a [...]

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Toyota: Fueled by the Future Ad

Thursday, October 22, 2015

18 Comments

Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to [...]

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Lexus Hoverboard Skate Park Demo Video

Wednesday, August 5, 2015

29 Comments

Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could [...]

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Nike: Hypervenom YouTube VR Experience

Tuesday, July 28, 2015

10 Comments

Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Volkswagen: Create A Film With Your Voice

Sunday, July 19, 2015

16 Comments

New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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Land Rover: The Car Is The Camera Film Project

Tuesday, July 14, 2015

33 Comments

Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut [...]

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Blue Ball Foundation: Play With Yourself

Monday, May 18, 2015

25 Comments

Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s [...]

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Google Presents “The Android Chorus”

Sunday, February 15, 2015

15 Comments

So what happens when you take 300 odd Android phones, connect them all up and try to make them play a song together? Well, Google calls it “The Android Chorus” and its a little bit of tech-wizardry fun. There’s not much else to do but hit play, turn up the sound, and enjoy. This was [...]

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Intel: How We Keep Stephen Hawking Talking

Monday, December 8, 2014

20 Comments

In early 2015, Intel will release to the public, with open access, a new assisted communications platform that will help over 3 million people globally with disabilities, communicate with the world. And today, Intel demonstrated for the first time with Professor Stephen Hawking, that very platform, after spending the last few years together developing the [...]

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