Tag Archive | "Branded Content Campaigns"

Verizon: The Minecraft Smart Phone Project

Monday, December 14, 2015

27 Comments

Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration! The Minecraft Smart Phone can essentially connect to [...]

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McDonald’s Presents “LOADED” A Social Film

Friday, December 4, 2015

37 Comments

So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here. With new episodes being shot every few days, fans will direct [...]

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100 Years – The Movie You Will Never See

Sunday, November 22, 2015

30 Comments

LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time. The finished film has been placed in [...]

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