Tag Archive | "BMW Advergame"

BMW 1 Series: Projection Mapping Racing Game

Thursday, January 26, 2012


BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]

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