Tag Archive | "Blutarsky"

Splinter Cell: Augmented Reality Game Launch

Sunday, April 25, 2010

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For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]

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