Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be [...]
Continue reading...Tuesday, March 12, 2013
The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, [...]
Continue reading...Monday, September 12, 2011
No digital elements on this billboard installation, but it’s just as good, I promise! Warner Bros. Pictures Canada created a unique outdoor installation merging science with advertising to create some added hype around the new release “Contagion” where the name speaks for itself! It’s a great take on a normally traditional space, and even though [...]
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Sunday, May 12, 2013
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