Tag Archive | "BBDO Argentina"

Nike 10k: Who Follows Who?

Monday, November 8, 2010

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I thought this was a pretty interesting way to integrate social with a 10k race. The guys over at BBDO Argentina have taken Twitter into the real world as part of the We Run Buenos Aires 10k Run, where you won’t just have followers or be following people from now on, you’ll get the chance [...]

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Nike Air Show: Digital Installation

Monday, September 6, 2010

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This is a great new Digital Installation for Nike by the guys at +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore. But the cool thing about this is that if you are in store, or even online at [...]

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BBDO Argentina: Immortal Revenge Campaign

Friday, April 2, 2010

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The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]

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BBDO Argentina Changes Pepsi to Pecsi

Wednesday, December 9, 2009

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This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Live From Inside The Nike Human Race 10k!

Saturday, November 7, 2009

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The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. But this year, BBDO Argentina decided to do something a little different, they’ve covered it live from inside the actual race with a mashup of voice + twitter and google maps combined with real time broadcasting of

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