Tag Archive | "banner campaigns"

Nike ‘Phenomenal Shot’ Real-Time Ads

Tuesday, October 14, 2014

28 Comments

As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]

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Volkswagen Bannerbahn: Live Banner Challenge

Thursday, September 5, 2013

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Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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Opel Movano: The 2GB Banner Campaign

Wednesday, October 19, 2011

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I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]

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AT&T’s Augmented Reality Banner Game

Monday, June 21, 2010

9 Comments

If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]

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NY Times Takeover: Apple Switcher Cams

Monday, November 9, 2009

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Apple’s Mac vs Pc campaign is getting a free re-invented with the release of windows 7 providing the creative teams a mass of new¬†ammunition¬†to play off. This is the latest in a string of rich media takeovers by Apple on the NY Times website, they are always full video and perfectly executed for the space [...]

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DEUS: Digital Campaign Case-Study Israel

Thursday, September 17, 2009

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McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life [...]

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