Tag Archive | "Banner Ads"

Stride Gum: The World’s Longest Banner Ad

Monday, May 7, 2012

7 Comments

Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it! The banner ad challenged users to click-and-hold the target area for as long as possible in order to win $500, [...]

Continue reading...

IKEA: The World’s Biggest Banner Ad

Tuesday, April 24, 2012

8 Comments

I’m really glad agencies are still trying to innovate and be extra creative inside banner ads, they are begging for it as a whole, and a great banner easily becomes brilliant! Every month or so someone sends through a banner ad cool enough to post and today is that day. Presenting… IKEA’s smallest store in [...]

Continue reading...

Stockholm: The Homeless Banner Campaign

Wednesday, May 25, 2011

3 Comments

Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home… When users got to the micro-site, they were promoted [...]

Continue reading...

UNIQLO: The Lucky Switch Banner Campaign

Thursday, June 10, 2010

10 Comments

There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]

Continue reading...

Pringles: Can Hands Banner (Gold Cyber Lion)

Tuesday, June 30, 2009

3 Comments

This was an interesting winner at Cannes 2009 in the Cyber Lions. A banner so simple that you can’t help but to continually interact with it’s cheeky lines of text. How many times did you click? This banner would have got the brand engagement tick many times over, even if it wasn’t exactly exciting. Check out [...]

Continue reading...