Tag Archive | "B-Reel"

B-Reel: Virtual Reality Adventures Game

Thursday, August 20, 2015


Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming. You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a [...]

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Nice To Meet You: A Social Art Installation

Saturday, February 25, 2012


When you’re a building company tearing down half a town, you’re never always a going to be a popular company, no matter how great the end result promises to be. So Bonnier Properties, who are currently building a huge shopping centre in Hornstull (the last undeveloped place) in Stockholm, Sweden, decided to create a social [...]

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B-Reel Eels: Mobile Projection Mapping Game

Wednesday, November 16, 2011


R&D has to be one of the most important internal investments an agency or brand can make, prototyping what’s not been previously done get everyone excited. It’s pretty clear B-Reel do a tonne of this, and here is the workings of their super cool Multiplayer Mobile Projection Mapping “Snake” Game, that’s played in real life [...]

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B-Reel London Prototype Projects Party 2011

Tuesday, October 11, 2011


Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]

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Ariel Fashion Shoot: Facebook Game Installation

Sunday, September 4, 2011


Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]

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B-Reel Mind Tricks: Brain Powered Slot Cars

Sunday, July 24, 2011


I love the Arduino board and we’ve been working on some very cool projects with it. So now that I’ve confessed my love, check out an experiment the guys at B-Reel have just completed using the Arduino board, Scalextric slot cars, Mindwave headset and some neat code to wrap it all together! B-Reel Performs Mind [...]

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Magnum Pleasure Hunt Across The Internet

Sunday, April 17, 2011


Here is the latest global campaign from Magnum, this time to launch the all new Magnum Temptation Hazelnut ice-cream. To do that, they’ve created an Advergame called “Magnum Pleasure Hunt Across The Internet” and it follows the concept pioneered by the Lynx Party Across The Internet campaign, but this is much more Advergame, than the [...]

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3LiveShop: The Future Of Shopping Is Here.

Sunday, April 10, 2011


I see a lot of cool things every day. But not many are actually game changers, things that would shape industry, behavior, service or experiences… This one will… But not everyone will like it! 3 have just launched the “3LiveShop” a sort of video call through your computer/webcam that blends a seamless sales and service [...]

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Toyota: Auris HSD Site

Monday, September 27, 2010


Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]

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Doritos: King of Ads

Monday, February 22, 2010


After the success of Doritos Super Bowl contest in the U.S. Doritos UK also decided to launch their own consumer generated commercial contest: “King of Ads”. All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4.  The best spot of the campaign [...]

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