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><channel><title>Digital Buzz Blog&#187; Axe</title> <atom:link href="http://www.digitalbuzzblog.com/tag/axe/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Fri, 10 Feb 2012 12:55:30 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Axe Anarchy: First Comic Created in Real Time</title><link>http://www.digitalbuzzblog.com/axe-anarchy-first-comic-created-in-real-time/</link> <comments>http://www.digitalbuzzblog.com/axe-anarchy-first-comic-created-in-real-time/#comments</comments> <pubDate>Thu, 05 Jan 2012 10:34:03 +0000</pubDate> <dc:creator>Katy Daniells</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[User Generated Content]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[Axe]]></category> <category><![CDATA[crowdsourced content]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Facebook fans]]></category> <category><![CDATA[Lynx]]></category> <category><![CDATA[real time comic]]></category> <category><![CDATA[Social Media Comic]]></category> <category><![CDATA[twitter]]></category> <category><![CDATA[YouTube]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9910</guid> <description><![CDATA[Here&#8217;s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/facebook-and-twitter-in-real-life-video/' rel='bookmark' title='Facebook and Twitter in Real Life: Video'>Facebook and Twitter in Real Life: Video</a></li><li><a
href='http://www.digitalbuzzblog.com/diesels-real-life-likes-via-qr-codes/' rel='bookmark' title='Diesel&#8217;s Real Life &#8220;Likes&#8221; via QR Codes'>Diesel&#8217;s Real Life &#8220;Likes&#8221; via QR Codes</a></li><li><a
href='http://www.digitalbuzzblog.com/hyundai-real-life-likes-at-autorai-motorshow/' rel='bookmark' title='Hyundai Real Life &#8220;Likes&#8221; via RFID at AutoRAI'>Hyundai Real Life &#8220;Likes&#8221; via RFID at AutoRAI</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/axe-anarchy-first-comic-created-in-real-time/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>AXE Excite iAd Demo</title><link>http://www.digitalbuzzblog.com/axe-excite-iad-demo/</link> <comments>http://www.digitalbuzzblog.com/axe-excite-iad-demo/#comments</comments> <pubDate>Mon, 28 Feb 2011 14:01:42 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[iAd Examples]]></category> <category><![CDATA[iAds]]></category> <category><![CDATA[Axe]]></category> <category><![CDATA[AXE iAd Angel Campaign]]></category> <category><![CDATA[AXE iAd Campaign]]></category> <category><![CDATA[AXE iAds]]></category> <category><![CDATA[Best iAd Examples]]></category> <category><![CDATA[Best iAds]]></category> <category><![CDATA[iAd Example]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6073</guid> <description><![CDATA[Here is AXE&#8217;s first iAd, launched as part of their latest campaign (see below, they are the European version of Lynx). On first impression it&#8217;s not nearly as in depth and engaging as some of the previous iAds I&#8217;ve posted, it&#8217;s essentially just serving as a branded content piece. The app lets you engage with the famous AXE angels [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/renult-twizy-iad-demo/' rel='bookmark' title='Renault &#8220;Twizy&#8221; iAd Demo'>Renault &#8220;Twizy&#8221; iAd Demo</a></li><li><a
href='http://www.digitalbuzzblog.com/full-nissan-leaf-iad-demo-video/' rel='bookmark' title='The Nissan Leaf iAd Demo Video'>The Nissan Leaf iAd Demo Video</a></li><li><a
href='http://www.digitalbuzzblog.com/nissan-juke-iad-demo-experience/' rel='bookmark' title='Nissan Juke iAd Demo Experience'>Nissan Juke iAd Demo Experience</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/axe-excite-iad-demo/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Axe Day &amp; Night: SMS &amp; MMS print ad</title><link>http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/</link> <comments>http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/#comments</comments> <pubDate>Sun, 27 Sep 2009 08:00:38 +0000</pubDate> <dc:creator>Casey Glass</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Axe]]></category> <category><![CDATA[MMS]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[SMS]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2243</guid> <description><![CDATA[Lowe Ginkgo from Uruguay has come up with a great way to use SMS &#38; MMS to engage their target audience for the latest print ad for the new Axe Day &#38; Axe Night products. The print ads are censored, with the strapline: &#8220;One is suitable for general audiences. The other one is not.&#8221; Readers [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/murat-paris-interactive-jewellery-print-ads/' rel='bookmark' title='Murat Paris: Interactive Jewellery Print Ads'>Murat Paris: Interactive Jewellery Print Ads</a></li><li><a
href='http://www.digitalbuzzblog.com/o-boticario-interactive-print-ad-makeup-tutorial/' rel='bookmark' title='O Boticário Beauty: Interactive Vogue Print Ads'>O Boticário Beauty: Interactive Vogue Print Ads</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-virtual-test-drive-print-ad-iphone-app/' rel='bookmark' title='Volkswagen: Virtual Test Drive Inside Print Ad'>Volkswagen: Virtual Test Drive Inside Print Ad</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Axe: The Fixer Show</title><link>http://www.digitalbuzzblog.com/axe-the-fixer-show/</link> <comments>http://www.digitalbuzzblog.com/axe-the-fixer-show/#comments</comments> <pubDate>Thu, 12 Mar 2009 11:03:32 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Best New TV Ads]]></category> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Axe]]></category> <category><![CDATA[Axe is Your Soap]]></category> <category><![CDATA[Axe The Fixer Show]]></category> <category><![CDATA[campaign]]></category> <category><![CDATA[the fixer show]]></category> <category><![CDATA[The Fixer Show Campaign]]></category> <category><![CDATA[TV Spot]]></category> <category><![CDATA[Website]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=751</guid> <description><![CDATA[Axe launched a new campaign website called &#8221;The Fixer Show&#8221;. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/one-show-fiat-eco-drive-wins-best-interactive-digital-campaign/' rel='bookmark' title='One Show: Fiat Eco Drive Wins Best In Show'>One Show: Fiat Eco Drive Wins Best In Show</a></li><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/virgin-blue-9th-birthday-worlds-biggest-game-of-pass-the-parcel-campaign/' rel='bookmark' title='VirginBlue: Worlds Biggest Pass The Parcel Game'>VirginBlue: Worlds Biggest Pass The Parcel Game</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/axe-the-fixer-show/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> </channel> </rss>
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