Tag Archive | "Axe"

Axe Anarchy: First Comic Created in Real Time

Thursday, January 5, 2012

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Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]

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AXE Excite iAd Demo

Tuesday, March 1, 2011


Here is AXE’s first iAd, launched as part of their latest campaign (see below, they are the European version of Lynx). On first impression it’s not nearly as in depth and engaging as some of the previous iAds I’ve posted, it’s essentially just serving as a branded content piece. The app lets you engage with the famous AXE angels [...]

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Axe Day & Night: SMS & MMS print ad

Sunday, September 27, 2009


Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers [...]

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Axe: The Fixer Show

Thursday, March 12, 2009


Axe launched a new campaign website called ”The Fixer Show”. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) [...]

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