Tag Archive | "AXA"

AXA: Interactive TV iAd Experience

Monday, March 7, 2011

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Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code during the TV [...]

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