Tag Archive | "AXA"

AXA: Interactive TV iAd Experience

Monday, March 7, 2011

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Here is another pretty cool campaign from AXA in┬áBelgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code during the TV [...]

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