Tag Archive | "AXA iAds"

AXA: Interactive TV iAd Experience

Monday, March 7, 2011


Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone. When you scan the QR code during the TV [...]

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AXA: When iAds Meet Print Ads

Wednesday, September 29, 2010


I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way… They bought traditional [...]

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