Tag Archive | "Automotive"

Renault: Life Size Scalextric Car Race

Monday, December 23, 2013

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Everyone loves scalextric car races, so it will be interesting to see how much traction Renault gets from this attempted viral video in London, where they’ve created a Life Size Scalextric Car Race between two of their new electric ‘ZOE’ cars that are controlled from a Helicopter, by 2 winning Facebook fans. It does look [...]

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Volkswagen: #Polowers Twitter Campaign

Thursday, April 25, 2013

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Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]

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Hyundai i30: A New Type of Virtual Test Drive

Tuesday, November 27, 2012

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We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a [...]

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Nissan Altima: Water Projection Mapping Event

Saturday, October 13, 2012

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Nissan Canada have launched a multi-city water projection mapping event campaign to celebrate the new 2013 Nissan Altima, strategically timed with the Canada Day holiday. The 3D projecting mapping installation was experienced on a 120ft water wall pumped with 3300 litres of water per minute into the air to create the perfect screen for the [...]

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CinePrint: Lexus ES Interactive Video Print Ad

Friday, October 12, 2012

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After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is ‘super cool’ but then logic sets in and I’m wondering a few things… The first being, who’s reading a physical [...]

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Chevy Sonic: 3D Projection Mapping Claw Game

Saturday, December 24, 2011

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There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity. [...]

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Mini & Krink Team Up With Dripping Ink

Thursday, November 5, 2009

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I love it when brands try something different and stop advertising to start creating. It engages people on another level, provides them with a connection that previously didn’t exist. It creates the best brand campaigns when done right. Nike do it with urban artists and sporting stars, Adidas with street soccer heroes and designer types while Coke [...]

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3rd Generation Prius Microsite

Tuesday, May 26, 2009

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The new 3rd Generation Prius Microsite has been launched by Saatchi & Saatchi (LA) with EVB & Laika. It’s stunning a mix of Flash, 3D Video, Info Graphics and some amazing art direction. The site takes you through a 3D video world of landscapes and car sequences showcasing the newest features on the 3rd Generation Prius. Throughout the site [...]

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Mercedes Benz: Sexy E Class Coupe Website

Tuesday, May 19, 2009

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I’m pretty sure I know what they were aiming to do with this website, and it sure wasn’t to just show off the car, it was actually to portray it as an object of desire – and it sure does! This is pure class from Mercedes, high fashion style with a fantastic shoot including about 30 [...]

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Nissan 370Z Augmented Reality Website (AR)

Thursday, May 14, 2009

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Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel [...]

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One Show: Fiat Eco Drive Wins Best In Show

Tuesday, May 12, 2009

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FIAT has won best in show for the interactive category of the One Show with “Eco Drive” by AKQA. A very cool site / app that allows you to plug in a USB to your car (FIAT ofcourse) while driving, then plug it into your computer and sync with the app, which then gives you [...]

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