Tag Archive | "Automotive Brands"

MINI Augmented Reality: The Making Of

Sunday, July 12, 2009

2 Comments

There are a lot of Augmented Reality campaigns in the market at moment, but the video above is refreshing, it shows a little insight into the making of the MINI Augmented Reality campaign. The campaign was pretty standard in comparison to others I’ve posted like the Eminem Augmented Reality but the video shows some behind [...]

Continue reading...

Mercedes-Benz: B-Class Microsite

Saturday, July 11, 2009

2 Comments

Mercedes-Benz Canada have just launched a new microsite for their B-Class. It’s an interesting concept and is pretty enjoyable to use no matter who you are. You take a new B-Class for a test drive after answering 3 quick questions that helps to customise your test drive to suit your needs, depending on where you [...]

Continue reading...

3rd Generation Prius Microsite

Tuesday, May 26, 2009

2 Comments

The new 3rd Generation Prius Microsite has been launched by Saatchi & Saatchi (LA) with EVB & Laika. It’s stunning a mix of Flash, 3D Video, Info Graphics and some amazing art direction. The site takes you through a 3D video world of landscapes and car sequences showcasing the newest features on the 3rd Generation Prius. Throughout the site [...]

Continue reading...

Mercedes Benz: Sexy E Class Coupe Website

Tuesday, May 19, 2009

3 Comments

I’m pretty sure I know what they were aiming to do with this website, and it sure wasn’t to just show off the car, it was actually to portray it as an object of desire – and it sure does! This is pure class from Mercedes, high fashion style with a fantastic shoot including about 30 [...]

Continue reading...

Nissan 370Z Augmented Reality Website (AR)

Thursday, May 14, 2009

2 Comments

Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel [...]

Continue reading...