Tag Archive | "Australia"

Microsoft: Food For Thought Campaign

Saturday, July 7, 2012

1 Comment

Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food [...]

Continue reading...

Nissan LEAF: World Without Petrol Installation

Sunday, May 20, 2012

1 Comment

Here’s a pretty neat art installation in Sydney for the launch of the Nissan LEAF electric car into the market, illustrating the things we might just be doing with petrol bowsers when there is no future need for them. With almost 40 unique, interactive, re-purposed petrol bowsers on display, people are free to walk up [...]

Continue reading...

Infographic: Asia-Pacific Social Media Statistics

Sunday, August 14, 2011

27 Comments

Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller. The social media statistics cover the most popular [...]

Continue reading...

Google’s Empire Visualisation – Is It Evil?

Wednesday, March 10, 2010

0 Comments

This video is getting some hype since airing on Australia’s ABC1 last week. So I thought I’d post and clear up a few issues with the numbers and facts they are using! Firstly, it seems some of the numbers, like the 450,000 servers are years old (that was quoted back in 2006!) and the 1 [...]

Continue reading...

Slush Puppie: Fuel The Underdog

Friday, September 18, 2009

6 Comments

Remember the good old Slush Puppie? They are making a comeback in Australia with a new campaign called “Fuel The Underdog” where Slush Puppie are looking to find and sponsor underdogs (basically opposite to Red Bull) in sports like snowboarding, skateboarding, wakeboarding and other extreme events. They are a small company with a big brand [...]

Continue reading...

VB: The Regulars Campaign

Wednesday, July 8, 2009

1 Comment

VB today launched their new campaign & tag-line with “The Regulars” campaign kicking off with a host of full page spreads across all the major papers and this website that to me, resembles a little the Sprint site to a lesser degree. VB is was one of Australia’s leading beer brands, but seemingly shrinking rapidly [...]

Continue reading...

Best Job In The World Campaign Case Study

Friday, June 26, 2009

10 Comments

This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.

Continue reading...

New Digital Startup: eCater

Sunday, May 17, 2009

3 Comments

Today we launched eCater, a hot new digital startup based in Sydney, Australia. They provide a specialist niche service to both Cafes & Businesses in CBD’s around Australia. Traditionally cafes take all their corporate catering and office catering orders over the phone a week or more before its delivered (or the opposite, at the very [...]

Continue reading...

Email Marketing Benchmark Report 2009

Wednesday, March 18, 2009

1 Comment

Returnity has just released it’s Email Marketing Benchmark Report for 2009, the report provides insight, advice and benchmarking statistics regarding email marketing in Australia, for agencies & marketing managers. The Email Marketing Report for 2009 has been based on data  from nearly 100 million emails, 12,000 campaigns, 450 clients and 18 industry segments… So you [...]

Continue reading...

Earth Hour 2009 Video Gone Viral

Sunday, March 15, 2009

2 Comments

The 2009 Earth Hour Video has gone viral which is a fantastic thing, currently sitting at about No.7 over at Viral Video Charts with a modest 250,000 views over the last 2 weeks. If you didn’t already know, Leo Burnett Sydney in partnership with WWF Australia created the whole Earth Hour concept which has rapidly spread [...]

Continue reading...

GoldCross ReBrand Wins Awards

Friday, March 13, 2009

2 Comments

Not quite self promotion here, but close, the Brand Experience team at my agency just won a suite of branding awards, so I thought I’d post up a quick example of their work, it’s absolute best-in-class branding & identity deisgn, led by Glen Barry & Steven Arnold. We recently re-branded a company called GoldCross, and just one [...]

Continue reading...

Best Job In The World: Campaign Results

Sunday, February 8, 2009

3 Comments

The best job in the world now has some definitive social media and viral campaign results filtering though, and they quite literally are off the charts. By now, everyone has seen or heard about the Island Reef Job Campaign by Tourism Queensland, it’s been every where, with the campaign being incredibly well executed across Twitter, [...]

Continue reading...

The Dark Side Of Tanning Campaign Website

Sunday, January 18, 2009

0 Comments

There has been a pretty compelling campaign called The Dark Side Of Tanning on Australian TV’s for most of summer, that talks about how easy it is to develop skin cancer from trying to tann in the sun, and the fact that it can’t always just be cut out. This website isn’t your typical flash [...]

Continue reading...

Do You Speak Galliano Campaign Website

Wednesday, January 14, 2009

0 Comments

Galliano is of course, a famous Italian beverage, and in this new campaign created by Tequila in Australia they are trying to change the perception from a brand you only drink when you’ve had a little too much to drink, to something a more classy, with tutorials on around its grass roots - Italian gestures and actions [...]

Continue reading...

Rundle Lantern

Friday, January 2, 2009

5 Comments

I like city installations, especially colorful ones. This one is in Adelaide, Australia, a multi story car park / mall composed of a big corner-wrapping screen. Each of the 748 ?pixels??? has two LED lights behind it, and it can do all the stuff that awesome big screens can do. It was designed by brand consulting firm Fusion. Rundle [...]

Continue reading...