Tag Archive | "Augmented Reality"

Augmented Reality 2.0 Future Of Interactivity

Friday, August 7, 2009

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Aden has be all over what’s hot in Augmented Reality lately, but let me show you what the next generation of augmented reality has in store for you. Currently in the prototype stages, this technology demo by researchers at the University of The Future Tokyo are using ultrasound technology to give holograms a solid feel. [...]

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New York Subway: Augmented Reality iPhone App

Friday, July 17, 2009

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Acrossair are launching what might be the first Augmented Reality iPhone App. Called Nearest Tube, the iPhone app for 3GS uses the inbuilt GPS + Compass to bring an augmented reality experience to your iPhone to help you find the closest subway station entrance! It works when held flat by showing you lines and directions to [...]

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MINI Augmented Reality: The Making Of

Sunday, July 12, 2009

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There are a lot of Augmented Reality campaigns in the market at moment, but the video above is refreshing, it shows a little insight into the making of the MINI Augmented Reality campaign. The campaign was pretty standard in comparison to others I’ve posted like the Eminem Augmented Reality but the video shows some behind [...]

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Doritos Late Night Chips: Augmented Reality In A Bag!

Saturday, July 11, 2009

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Doritos love augmented reality and it’s worked very well for them in the past, so with the launch of their new “Late Night” chips, they didn’t hesitate to go down the tech road. This time they’ve spiced it up by mixing late night snacking with music & an exclusive online experience from Blink 182. You [...]

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Zugara: Augmented Reality Social Shopping App

Wednesday, June 24, 2009

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I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality [...]

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Transformers Launches Augmented Reality App

Thursday, June 18, 2009

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Transformers have just launced a new Augmented Reality site called “We Are Autobots” using what I believe is the very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity [...]

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Augmented Reality “Ride My Star” Video

Wednesday, June 3, 2009

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It’s a booming trend, so here is another great Augmented Reality Project, this time for Julian Perretta’s “Ride My Star” and created by Devilfish, Blacionica with development by Zerofractal. This was produced to help launch the new song with a little extra buzz! Love the story book type of animation here. It falls short in terms of functionality and [...]

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Eminem Augmented Reality Competition

Tuesday, May 19, 2009

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It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the “Eminem Augmented Reality Competition” website where fans can logon and start to do spray art on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! [...]

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Nissan 370Z Augmented Reality Website (AR)

Thursday, May 14, 2009

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Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel [...]

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BMW Z4 Augmented Reality

Thursday, April 9, 2009

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BMW launched the new Z4 campaign and uses AR technology very innovative way. You can drive Z4 on your desktop and create your own drawings with the coloured tire marks of the car. Also you can submit your drawings to a gallery on Facebook and share with your friends. You can also click here to [...]

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Doritos Sweet Chili Website

Thursday, April 2, 2009

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In recent months we saw augmented reality (AR) based projects a lot, first Mini used this technology to create a truly interactive experience with a piece of magazine advertisement, following this a lot of brands used AR in their new campaigns. Today we have another example from Brazil, as Doritos launch a special edition for [...]

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The Smart Grid Campaign Website By GE

Tuesday, February 3, 2009

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I Love this new website from GE. It’s called The Smart Grid, and GE is inviting people to come and Plug Into The Smart Grid to start saving the earth & money, by using their new eco-friendly technology. The site, by Goodby, Silverstein & Partners (and North Kingdom) is simply the best I’ve seen this year (so [...]

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