Tag Archive | "Augmented Reality"

Augmented Reality: Making Life Easier

Friday, February 11, 2011


Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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KIA: Augmented Reality TV Ads

Tuesday, February 1, 2011


Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]

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Decembeard: Grow Your Own Santa Beardy

Monday, December 6, 2010


With our snail mail cards going out today, I thought it was time to show you guys our agency Christmas card for 2010. Movember is so last month, so we called it Decembeard, an Augmented Reality app that lets you grow your very own super realistic Santa Beardy in just seconds, with the marker in our client snail [...]

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WWF: Augmented Reality Tiger Shirt

Monday, October 4, 2010


Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Augmented Reality Space Invaders iPhone App

Wednesday, September 29, 2010

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This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, the game is [...]

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Augmented Reality City 3D (Glasses Required!)

Tuesday, August 31, 2010


You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every day city life [...]

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Audi’s Augmented Reality Calendar

Wednesday, July 28, 2010


This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar [...]

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Tissot: Augmented Reality Product Experience

Saturday, July 10, 2010


Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]

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Times Square Augmented Reality Billboard

Tuesday, June 29, 2010


These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]

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AT&T’s Augmented Reality Banner Game

Monday, June 21, 2010


If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]

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