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Tag Archive | "Augmented Reality"
WWF: Augmented Reality Tiger Shirt
Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]
Continue reading...Augmented Reality Space Invaders iPhone App
Wednesday, September 29, 2010
This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, the game is [...]
Continue reading...Augmented Reality City 3D (Glasses Required!)
Tuesday, August 31, 2010
You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every day city life [...]
Continue reading...Audi’s Augmented Reality Calendar
Wednesday, July 28, 2010
This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar [...]
Continue reading...Tissot: Augmented Reality Product Experience
Saturday, July 10, 2010
Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]
Continue reading...Times Square Augmented Reality Billboard
Tuesday, June 29, 2010
These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]
Continue reading...AT&T’s Augmented Reality Banner Game
Monday, June 21, 2010
If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]
Continue reading...Volvo: Subject60 AR Party Code Search
Wednesday, June 9, 2010
Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]
Continue reading...Olympus Pen: Augmented Reality Experience
Tuesday, June 8, 2010
Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far [...]
Continue reading...Hotels.com Augmented Reality Experience
Saturday, May 15, 2010
This has to be one of the best Augmented Reality Experience I’ve seen, created by Y&R Chicago for Hotels.com, this Augmented Reality website called Virtual Vacay is actually pretty useful and somewhat educational over the promotional type AR experiences that are gaining traction. It allows you to experience various US cities in the palm of your hands, [...]
Continue reading...Magic Projection: AR Projection Tracking System
Sunday, May 9, 2010
This video is a little old now, but if you’ve not seen it, it’s worth a look! Called Magic Projection, it’s an Augmented Reality Projection Tracking System developed by a guy called Marco Tempest and he filmed this trial run of the technology in December last year. Essentially, it works like any other projection system, but because it’s based [...]
Continue reading...Jade Jagger: Augmented Reality Dressing Room
Tuesday, May 4, 2010
This new campaign site out of Stockholm for Jade Jagger & Indiska (fashion retailer) is another example of the “virtual dressing room” augmented reality engine but also takes it a little further by providing an interactive video experience around the models showcasing the garments before you enter the virtual dressing room. The site was created by [...]
Continue reading...Iron Man 2: Augmented Reality App
Thursday, April 29, 2010
Iron Man 2 is out and with that comes this Augmented Reality App that seems to almost be the standard thing you do when launching a movie at the moment! The AR app give you the chance to get inside Iron Man & War Machine, choose your own colours, then record their very own video [...]
Continue reading...Splinter Cell: Augmented Reality Game Launch
Sunday, April 25, 2010
For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]
Continue reading...Coca-Cola: AR Meets Holographic Illusion
Tuesday, April 20, 2010
This is very cool. A retail product installation where Augmented Reality meets Holographic Illusion to create a beautiful visual fusion in 3D. Created by a company called RealFiction, it’s being billed as the next big thing for product product demonstrations and even architecture. (via Nic)
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Monday, October 4, 2010
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