Tag Archive | "Augmented Reality"

Augmented Reality: Making Life Easier

Friday, February 11, 2011

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Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

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KIA: Augmented Reality TV Ads

Tuesday, February 1, 2011

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Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]

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Decembeard: Grow Your Own Santa Beardy

Monday, December 6, 2010

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With our snail mail cards going out today, I thought it was time to show you guys our agency Christmas card for 2010. Movember is so last month, so we called it Decembeard, an Augmented Reality app that lets you grow your very own super realistic Santa Beardy in just seconds, with the marker in our client snail [...]

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WWF: Augmented Reality Tiger Shirt

Monday, October 4, 2010

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Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]

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Augmented Reality Space Invaders iPhone App

Wednesday, September 29, 2010

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This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, the game is [...]

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Augmented Reality City 3D (Glasses Required!)

Tuesday, August 31, 2010

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You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every day city life [...]

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Audi’s Augmented Reality Calendar

Wednesday, July 28, 2010

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This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar [...]

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Tissot: Augmented Reality Product Experience

Saturday, July 10, 2010

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Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]

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Times Square Augmented Reality Billboard

Tuesday, June 29, 2010

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These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]

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AT&T’s Augmented Reality Banner Game

Monday, June 21, 2010

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If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]

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Volvo: Subject60 AR Party Code Search

Wednesday, June 9, 2010

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Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]

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Olympus Pen: Augmented Reality Experience

Tuesday, June 8, 2010

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Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far [...]

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Hotels.com Augmented Reality Experience

Saturday, May 15, 2010

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This has to be one of the best Augmented Reality Experience I’ve seen, created by Y&R Chicago for Hotels.com, this Augmented Reality website called Virtual Vacay is actually pretty useful and somewhat educational over the promotional type AR experiences that are gaining traction. It allows you to experience various US cities in the palm of your hands, [...]

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Magic Projection: AR Projection Tracking System

Sunday, May 9, 2010

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This video is a little old now, but if you’ve not seen it, it’s worth a look! Called Magic Projection, it’s an Augmented Reality Projection Tracking System developed by a guy called Marco Tempest and he filmed this trial run of the technology in December last year. Essentially, it works like any other projection system, but because it’s based [...]

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Jade Jagger: Augmented Reality Dressing Room

Tuesday, May 4, 2010

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This new campaign site out of Stockholm for Jade Jagger & Indiska (fashion retailer) is another example of the “virtual dressing room” augmented reality engine but also takes it a little further by providing an interactive video experience around the models showcasing the garments before you enter the virtual dressing room. The site was created by [...]

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