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Tag Archive | "Augmented Reality"
Ubisoft “Driver” Augmented Reality iPad2 Game
Tweet Pin It Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will [...]
Continue reading...Cadbury Spots v Stripes Blippar AR Gaming App
Wednesday, August 24, 2011
Tweet Pin It Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing [...]
Continue reading...Cartoon Network: Augmented Reality Show
Wednesday, June 1, 2011
Tweet Pin It Here’s an augmented reality show for kids, brought to you by Proje Calide, an Interactive Agency based in Istanbul. As part of a global re-brand the kids channel Cartoon Network introduced a new look to their users. Cartoon Network Turkey tasked Proje Calide to create and manage all of their interactive properties [...]
Continue reading...AT&T: Augmented Reality Facebook App
Thursday, April 28, 2011
Tweet Pin It You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social [...]
Continue reading...CommBank’s Augmented Reality Newspaper Ad
Tuesday, March 29, 2011
Tweet Pin It The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader [...]
Continue reading...Lynx: Augmented Reality Angel Ambush
Tuesday, March 15, 2011
Tweet Pin It At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk [...]
Continue reading...Augmented Reality: Making Life Easier
Friday, February 11, 2011
Tweet Pin It Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.
Continue reading...KIA: Augmented Reality TV Ads
Tuesday, February 1, 2011
Tweet Pin It Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive [...]
Continue reading...Decembeard: Grow Your Own Santa Beardy
Monday, December 6, 2010
Tweet Pin It With our snail mail cards going out today, I thought it was time to show you guys our agency Christmas card for 2010. Movember is so last month, so we called it Decembeard, an Augmented Reality app that lets you grow your very own super realistic Santa Beardy in just seconds, with the marker in [...]
Continue reading...WWF: Augmented Reality Tiger Shirt
Monday, October 4, 2010
Tweet Pin It Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active [...]
Continue reading...Augmented Reality Space Invaders iPhone App
Wednesday, September 29, 2010
Tweet Pin It This random iPhone game might just be worth the 99c! It’s an Augmented Reality space invaders iPhone app that lets you do battle in the real world while being connected to friends. You’ll fight about 10 unique battles to defend earth in what would seem a very unique kind of way, plus, [...]
Continue reading...Augmented Reality City 3D (Glasses Required!)
Tuesday, August 31, 2010
Tweet Pin It You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every [...]
Continue reading...Audi’s Augmented Reality Calendar
Wednesday, July 28, 2010
Tweet Pin It This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to [...]
Continue reading...Tissot: Augmented Reality Product Experience
Saturday, July 10, 2010
Tweet Pin It Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has [...]
Continue reading...Times Square Augmented Reality Billboard
Tuesday, June 29, 2010
Tweet Pin It These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of [...]
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Thursday, September 8, 2011
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