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Tag Archive | "Augmented Reality"
Parrot Carrot: Augmented Reality Kids Book
Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content. The physical book tells the [...]
Continue reading...PlayStation: Grab The Ring AR Challenge
Monday, November 7, 2011
I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It’s called Grab The Ring, first you activate your webcam and [...]
Continue reading...National Geographic: Live Augmented Reality
Sunday, November 6, 2011
There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]
Continue reading...Volkswagen: New Beetle Augmented Reality Ads
Sunday, October 23, 2011
Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]
Continue reading...TESCO: Augmented Reality Print Ads
Sunday, October 9, 2011
Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]
Continue reading...LEGO Meets Augmented Reality Gaming App
Tuesday, October 4, 2011
Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]
Continue reading...Ubisoft “Driver” Augmented Reality iPad2 Game
Thursday, September 8, 2011
Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]
Continue reading...Cadbury Spots v Stripes Blippar AR Gaming App
Wednesday, August 24, 2011
Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores [...]
Continue reading...Cartoon Network: Augmented Reality Show
Wednesday, June 1, 2011
Here’s an augmented reality show for kids, brought to you by Proje Calide, an Interactive Agency based in Istanbul. As part of a global re-brand the kids channel Cartoon Network introduced a new look to their users. Cartoon Network Turkey tasked Proje Calide to create and manage all of their interactive properties including their website. [...]
Continue reading...AT&T: Augmented Reality Facebook App
Thursday, April 28, 2011
You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends [...]
Continue reading...CommBank’s Augmented Reality Newspaper Ad
Tuesday, March 29, 2011
The Commonwealth Bank has recently won numerous awards for it’s augmented reality property app that has been around for almost a year. Now, claiming a “worldwide industry first”, the Commonwealth Bank has run a mobile-driven, augmented reality press ad in Sydney, Melbourne and Brisbane mX titles. The ad required a 3D reader iPhone app aims [...]
Continue reading...Lynx: Augmented Reality Angel Ambush
Tuesday, March 15, 2011
At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk onto the Lynx [...]
Continue reading...Augmented Reality: Making Life Easier
Friday, February 11, 2011
Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.
Continue reading...KIA: Augmented Reality TV Ads
Tuesday, February 1, 2011
Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your Mobile phone, through the TV coverage of the grand slam event. Available for both iPhone and Andriod, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality [...]
Continue reading...Decembeard: Grow Your Own Santa Beardy
Monday, December 6, 2010
With our snail mail cards going out today, I thought it was time to show you guys our agency Christmas card for 2010. Movember is so last month, so we called it Decembeard, an Augmented Reality app that lets you grow your very own super realistic Santa Beardy in just seconds, with the marker in our client snail [...]
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Monday, November 7, 2011
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