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Tag Archive | "Augmented Reality"
Mercedes-Benz: Augmented Reality Accessories
Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]
Continue reading...American Express: Augmented Reality Gift Tags
Tuesday, December 20, 2011
It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]
Continue reading...Lacta Chocolate: Augmented Reality Messages
Tuesday, December 20, 2011
Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you’ve got the app you can send and receive Lacta love [...]
Continue reading...REI “Find Out NYC” Augmented Reality Ads
Monday, December 5, 2011
REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren’t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]
Continue reading...Macy’s: Believe-o-Magic AR Xmas Card App
Sunday, November 13, 2011
Well it looks like it’s going to be an Augmented Reality Xmas in 2011…With Macy’s the latest brand to release an AR app for the festive season. This time, it’s an Augmented Reality Xmas Card App, where you can turn up at any of the Macy’s “Believe Stations” to post your kid’s letters to Santa, [...]
Continue reading...Starbucks: Augmented Reality Xmas Cups
Wednesday, November 9, 2011
I’m not sure I can pack much more Augmented Reality into a single week of posts on Digital Buzz, but here goes! Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas [...]
Continue reading...Parrot Carrot: Augmented Reality Kids Book
Monday, November 7, 2011
Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content. The physical book tells the [...]
Continue reading...PlayStation: Grab The Ring AR Challenge
Monday, November 7, 2011
I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It’s called Grab The Ring, first you activate your webcam and [...]
Continue reading...National Geographic: Live Augmented Reality
Sunday, November 6, 2011
There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]
Continue reading...Volkswagen: New Beetle Augmented Reality Ads
Sunday, October 23, 2011
Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]
Continue reading...TESCO: Augmented Reality Print Ads
Sunday, October 9, 2011
Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices. The Augmented Reality print ads launch an animated [...]
Continue reading...LEGO Meets Augmented Reality Gaming App
Tuesday, October 4, 2011
Could this be the future for LEGO as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a [...]
Continue reading...Ubisoft “Driver” Augmented Reality iPad2 Game
Thursday, September 8, 2011
Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker… Once the app is loaded, you can start your race by pointing your iPad2 at the marker, from there it will setup your augmented [...]
Continue reading...Cadbury Spots v Stripes Blippar AR Gaming App
Wednesday, August 24, 2011
Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform. The game itself is called Spots v Stripes, a simple, seemingly addictive game that has you smacking ducks as fast as you can, before sharing your best scores [...]
Continue reading...Cartoon Network: Augmented Reality Show
Wednesday, June 1, 2011
Here’s an augmented reality show for kids, brought to you by Proje Calide, an Interactive Agency based in Istanbul. As part of a global re-brand the kids channel Cartoon Network introduced a new look to their users. Cartoon Network Turkey tasked Proje Calide to create and manage all of their interactive properties including their website. [...]
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