Tag Archive | "Augmented Reality"

Pepsi Max: 3D Projection Time Tunnel Portal

Saturday, December 6, 2014

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In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign. A thin gauze stretched across the entire tunnel for projections to activate [...]

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GAP: Play Your Stripes With Augmented Reality

Monday, November 17, 2014

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As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]

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Union Station: Augmented Reality History Tours

Thursday, October 30, 2014

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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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LEGO Story Builder: Augmented Reality App

Sunday, April 7, 2013

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Here’s a new piece of student work from a team at Miami Ad School, aimed at bringing Augmented Reality story telling to every LEGO set around the world. Grab a box, build the object brick by brick and then hold up an iPhone or iPad to bring it to life, creative an interactive story that [...]

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McDonald’s: TrackMyMacca’s App

Thursday, January 17, 2013

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Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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Google Ingress: A Global Alternate Reality Game

Sunday, November 18, 2012

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I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]

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Goertz: The Augmented Reality Shoe Store

Saturday, July 21, 2012

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How does a German online shoe store grab some attention in the real world? Well, a virtual shoe fitting installation makes sense right? Yep, here it is, the Virtual Shoe Fitting Store from Goertz, an Augmented Reality, Microsoft Kinect powered installation that is plugged into a giant screen, then rolled out as virtual shoe stores [...]

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BBC: Frozen Planet Augmented Reality Event

Monday, May 28, 2012

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Augmented Reality Installations are still trending strong, and here is a great one from the BBC that’s been travelling shopping centres in the US recently. To promote the new BBC “Frozen Planet” Blu-ray/DVD, they teamed up with Appshaker, to create a highly realistic Augmented Reality installation that allowed people to interact with some of the [...]

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Volkswagen: Augmented Reality Electric Cafe

Sunday, May 27, 2012

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Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric Café” from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day [...]

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Absolut Inspire: Augmented Reality Street Art

Saturday, May 5, 2012

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Check out this Future Lions 2012 entry by Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations. The campaign is a fusion of the Google Street View platform combined with an app [...]

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Unilever: Augmented Reality Cinema Experience

Saturday, April 28, 2012

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Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema. As the characters duelled in front of the screen, the [...]

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Nokia Lumia: Augmented Reality Angry Birds

Wednesday, March 21, 2012

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Here is the latest piece of the Nokia Lumia campaign that is travelling the world right now, an Augmented Reality Angry Birds Installation in Sydney, Australia, powered by the Xbox Kinect to create an interactive Augmented Reality experience where you can kick all the Angry Birds you’d like, along with a virtual dance off with [...]

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Mercedes-Benz: Augmented Reality Accessories

Monday, January 2, 2012

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Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year… To kick it off, Mercedes-Benz lets you [...]

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American Express: Augmented Reality Gift Tags

Tuesday, December 20, 2011

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It seems Augmented Reality projects are running hot this Christmas, and here is another example, this time for American Express, who’ve launched “Talking Tags”, a DM campaign where every American Express card holder was sent a “Talking Tag” that drove them to an Augmented Reality experience online. (created by the guys at Ogilvy Sydney) There [...]

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Lacta Chocolate: Augmented Reality Messages

Tuesday, December 20, 2011

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Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. (created by OgilvyOne Athens) Once you’ve got the app you can send and receive Lacta love [...]

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