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Tag Archive | "Augmented Reality"
Augmented Reality City 3D (Glasses Required!)
You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every day city life [...]
Continue reading...Audi’s Augmented Reality Calendar
Wednesday, July 28, 2010
This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar [...]
Continue reading...Tissot: Augmented Reality Product Experience
Saturday, July 10, 2010
Tissot has launched an augmented reality product experience for their swiss watch collection and I’ve been meaning to post it up for about a month now! Augmented Reality is still very much about generating promotional buzz, but this, like very few others, is more than that, it’s a product experience that has a very clear [...]
Continue reading...Times Square Augmented Reality Billboard
Tuesday, June 29, 2010
These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]
Continue reading...AT&T’s Augmented Reality Banner Game
Monday, June 21, 2010
If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios) The banner brings you right into the [...]
Continue reading...Volvo: Subject60 AR Party Code Search
Wednesday, June 9, 2010
Volvo and EuroRSCG 4D are running an experiential campaign called Subject60 to promote the “naughty” new Volvo S60 and to do this they are hosting 5 naughty parties in 5 European cities (Berlin, London, Paris, Milan and Madrid) over 5 days and the only way to get an invite is to find the codes. Volvo has placed [...]
Continue reading...Olympus Pen: Augmented Reality Experience
Tuesday, June 8, 2010
Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far [...]
Continue reading...Hotels.com Augmented Reality Experience
Saturday, May 15, 2010
This has to be one of the best Augmented Reality Experience I’ve seen, created by Y&R Chicago for Hotels.com, this Augmented Reality website called Virtual Vacay is actually pretty useful and somewhat educational over the promotional type AR experiences that are gaining traction. It allows you to experience various US cities in the palm of your hands, [...]
Continue reading...Magic Projection: AR Projection Tracking System
Sunday, May 9, 2010
This video is a little old now, but if you’ve not seen it, it’s worth a look! Called Magic Projection, it’s an Augmented Reality Projection Tracking System developed by a guy called Marco Tempest and he filmed this trial run of the technology in December last year. Essentially, it works like any other projection system, but because it’s based [...]
Continue reading...Jade Jagger: Augmented Reality Dressing Room
Tuesday, May 4, 2010
This new campaign site out of Stockholm for Jade Jagger & Indiska (fashion retailer) is another example of the “virtual dressing room” augmented reality engine but also takes it a little further by providing an interactive video experience around the models showcasing the garments before you enter the virtual dressing room. The site was created by [...]
Continue reading...Iron Man 2: Augmented Reality App
Thursday, April 29, 2010
Iron Man 2 is out and with that comes this Augmented Reality App that seems to almost be the standard thing you do when launching a movie at the moment! The AR app give you the chance to get inside Iron Man & War Machine, choose your own colours, then record their very own video [...]
Continue reading...Splinter Cell: Augmented Reality Game Launch
Sunday, April 25, 2010
For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]
Continue reading...Coca-Cola: AR Meets Holographic Illusion
Tuesday, April 20, 2010
This is very cool. A retail product installation where Augmented Reality meets Holographic Illusion to create a beautiful visual fusion in 3D. Created by a company called RealFiction, it’s being billed as the next big thing for product product demonstrations and even architecture. (via Nic)
Continue reading...Toyota Auris: Multi-Marker Augmented Reality
Tuesday, March 23, 2010
Toyota Europe, with Saatchi & Saatchi Germany have launched a new campaign that provides users with a unique Augmented Reality experience through the ability to create their own AR environment by printing various markers from a range of available objects on the website. Users can integrate as many markers as desired to create the ultimate [...]
Continue reading...Top 10 Augmented Reality Examples
Tuesday, March 9, 2010
With the amount of Augmented Reality work being created (or at least promoted) at the moment, I thought it might be worth while posting up what I think are the Top 10 Augmented Reality Examples, that showcase the depth of what Augmented Reality has to offer us to date. To do this, I’m looking at a mix of promotional [...]
Continue reading...Adidas Augmented Reality Shoes Go Live!
Sunday, February 28, 2010
I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]
Continue reading...Microsoft: Augmented-Reality Maps
Thursday, February 18, 2010
I guess everyone knows TED Conferences, remarkable speakers from around the world talks about new technologies, future of entertainment, design, science and global issues. Two days ago I watched a video from TED 2010, Blaise Aguera y Arcas from Microsoft Live Labs has an impressive talk about their new technology: Augmented-Reality Maps. This technology creates [...]
Continue reading...Adidas Originals: Augmented Reality Teaser
Thursday, January 28, 2010
The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]
Continue reading...iPhone Controlled AR Quadricopter!
Thursday, January 21, 2010
Right, I’m a sucker for gadgets and this might be one of the coolest I’ve ever seen. Not only is it controlled by your iPhone’s Wi-Fi, it’s got a camera that transmits live video from the quadricopter straight onto your screen so you can fly blind, but that’s just where this thing gets started! It’s [...]
Continue reading...Adidas Augmented Reality Shoes Campaign
Monday, January 4, 2010
The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to [...]
Continue reading...Mattel: Avatar Augmented Reality Toys
Sunday, January 3, 2010
How good was Avatar? Every company known to man ran some sort of promotion to jump on the bandwagon, but this is just a little different. Mattel released an Augmented Reality Card with every single Avatar toy produced, all the characters, vehicles and creatures. The iTags as they have been named, come with different levels [...]
Continue reading...Google Goggles: Search The World You See
Tuesday, December 8, 2009
Just over a year ago Google released an app for iPhone that did away with needing a keyboard for searching by using speech recognition. Now Google has come out with an amazing implementation of image recognition and augmented reality technology for their own Android platform that uses the camera, compass and GPS on compatible smartphones [...]
Continue reading...Augmented Reality: Stella Artois Le Bar Guide
Wednesday, December 2, 2009
Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]
Continue reading...Esquire Magazine: Augmented Reality Issue
Monday, November 23, 2009
There has been a bit of hype around Esquire Magazine launching an Augmented Reality issue over the last few weeks. But dig through the lovers, haters, groupies, anti technologists and you’ll probably find a magazine creating a little bit of innovation in a dying industry. (did I just say that?!) Esquire have done a great [...]
Continue reading...Cannonballz: Augmented Reality Game
Thursday, August 13, 2009
Awhile ago I posted the Augmented Reality Social Shopper App by Zugara which was pretty cool, now they’ve just launched a new Augmented Reality Game called CannonBallz which (I believe) is the first of it’s kind where players can directly interact in a gaming environment with Augmented Reality that is also integrated with Facebook Connect [...]
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