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Tag Archive | "Augmented Reality"
Top 10 Augmented Reality Examples
With the amount of Augmented Reality work being created (or at least promoted) at the moment, I thought it might be worth while posting up what I think are the Top 10 Augmented Reality Examples, that showcase the depth of what Augmented Reality has to offer us to date. To do this, I’m looking at a mix of promotional ideas, [...]
Continue reading...Adidas Augmented Reality Shoes Go Live!
Sunday, February 28, 2010
I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]
Continue reading...Microsoft: Augmented-Reality Maps
Thursday, February 18, 2010
I guess everyone knows TED Conferences, remarkable speakers from around the world talks about new technologies, future of entertainment, design, science and global issues. Two days ago I watched a video from TED 2010, Blaise Aguera y Arcas from Microsoft Live Labs has an impressive talk about their new technology: Augmented-Reality Maps. This technology creates some [...]
Continue reading...Adidas Originals: Augmented Reality Teaser
Thursday, January 28, 2010
The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]
Continue reading...iPhone Controlled AR Quadricopter!
Thursday, January 21, 2010
Right, I’m a sucker for gadgets and this might be one of the coolest I’ve ever seen. Not only is it controlled by your iPhone’s Wi-Fi, it’s got a camera that transmits live video from the quadricopter straight onto your screen so you can fly blind, but that’s just where this thing gets started! It’s has [...]
Continue reading...Adidas Augmented Reality Shoes Campaign
Monday, January 4, 2010
The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to normal [...]
Continue reading...Mattel: Avatar Augmented Reality Toys
Sunday, January 3, 2010
How good was Avatar? Every company known to man ran some sort of promotion to jump on the bandwagon, but this is just a little different. Mattel released an Augmented Reality Card with every single Avatar toy produced, all the characters, vehicles and creatures. The iTags as they have been named, come with different levels [...]
Continue reading...Google Goggles: Search The World You See
Tuesday, December 8, 2009
Just over a year ago Google released an app for iPhone that did away with needing a keyboard for searching by using speech recognition. Now Google has come out with an amazing implementation of image recognition and augmented reality technology for their own Android platform that uses the camera, compass and GPS on compatible smartphones [...]
Continue reading...Augmented Reality: Stella Artois Le Bar Guide
Wednesday, December 2, 2009
Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]
Continue reading...Esquire Magazine: Augmented Reality Issue
Monday, November 23, 2009
There has been a bit of hype around Esquire Magazine launching an Augmented Reality issue over the last few weeks. But dig through the lovers, haters, groupies, anti technologists and you’ll probably find a magazine creating a little bit of innovation in a dying industry. (did I just say that?!) Esquire have done a great job [...]
Continue reading...Cannonballz: Augmented Reality Game
Thursday, August 13, 2009
Awhile ago I posted the Augmented Reality Social Shopper App by Zugara which was pretty cool, now they’ve just launched a new Augmented Reality Game called CannonBallz which (I believe) is the first of it’s kind where players can directly interact in a gaming environment with Augmented Reality that is also integrated with Facebook Connect [...]
Continue reading...Augmented Reality 2.0 Future Of Interactivity
Friday, August 7, 2009
Aden has be all over what’s hot in Augmented Reality lately, but let me show you what the next generation of augmented reality has in store for you. Currently in the prototype stages, this technology demo by researchers at the University of The Future Tokyo are using ultrasound technology to give holograms a solid feel. Sensors [...]
Continue reading...New York Subway: Augmented Reality iPhone App
Friday, July 17, 2009
Acrossair are launching what might be the first Augmented Reality iPhone App. Called Nearest Tube, the iPhone app for 3GS uses the inbuilt GPS + Compass to bring an augmented reality experience to your iPhone to help you find the closest subway station entrance! It works when held flat by showing you lines and directions to [...]
Continue reading...MINI Augmented Reality: The Making Of
Sunday, July 12, 2009
There are a lot of Augmented Reality campaigns in the market at moment, but the video above is refreshing, it shows a little insight into the making of the MINI Augmented Reality campaign. The campaign was pretty standard in comparison to others I’ve posted like the Eminem Augmented Reality but the video shows some behind [...]
Continue reading...Doritos Late Night Chips: Augmented Reality In A Bag!
Saturday, July 11, 2009
Doritos love augmented reality and it’s worked very well for them in the past, so with the launch of their new “Late Night” chips, they didn’t hesitate to go down the tech road. This time they’ve spiced it up by mixing late night snacking with music & an exclusive online experience from Blink 182. You buy [...]
Continue reading...Zugara: Augmented Reality Social Shopping App
Wednesday, June 24, 2009
I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality of [...]
Continue reading...Transformers Launches Augmented Reality App
Thursday, June 18, 2009
Transformers have just launced a new Augmented Reality site called “We Are Autobots” using what I believe is the very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity [...]
Continue reading...Augmented Reality “Ride My Star” Video
Wednesday, June 3, 2009
It’s a booming trend, so here is another great Augmented Reality Project, this time for Julian Perretta’s “Ride My Star” and created by Devilfish, Blacionica with development by Zerofractal. This was produced to help launch the new song with a little extra buzz! Love the story book type of animation here. It falls short in terms of functionality and [...]
Continue reading...Eminem Augmented Reality Competition
Tuesday, May 19, 2009
It seems Augmented Reality is all the rage at the moment and superstar Eminem is even into it with the “Eminem Augmented Reality Competition” website where fans can logon and start to do spray art on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! [...]
Continue reading...Nissan 370Z Augmented Reality Website (AR)
Thursday, May 14, 2009
Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel [...]
Continue reading...BMW Z4 Augmented Reality
Thursday, April 9, 2009
BMW launched the new Z4 campaign and uses AR technology very innovative way. You can drive Z4 on your desktop and create your own drawings with the coloured tire marks of the car. Also you can submit your drawings to a gallery on Facebook and share with your friends. You can also click here to watch [...]
Continue reading...Doritos Sweet Chili Website
Thursday, April 2, 2009
In recent months we saw augmented reality (AR) based projects a lot, first Mini used this technology to create a truly interactive experience with a piece of magazine advertisement, following this a lot of brands used AR in their new campaigns. Today we have another example from Brazil, as Doritos launch a special edition for [...]
Continue reading...The Smart Grid Campaign Website By GE
Tuesday, February 3, 2009
I Love this new website from GE. It’s called The Smart Grid, and GE is inviting people to come and Plug Into The Smart Grid to start saving the earth & money, by using their new eco-friendly technology. The site, by Goodby, Silverstein & Partners (and North Kingdom) is simply the best I’ve seen this year (so [...]
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Tuesday, March 9, 2010
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